Shell Lubricants Egypt and Al Ahly Football Company have renewed their partnership for another four years, extending a collaboration that has lasted over 12 years. The renewal marks a new phase in one of Shell Lubricants Egypt's longest-running sports partnerships. This partnership has enabled Shell to build a strong relationship with Al Ahly based on trust and mutual cooperation. The two parties plan to expand activities and initiatives aimed at engaging customers and football fans across Egypt.
The partnership gives Shell Lubricants Egypt an opportunity to strengthen its relationships with customers beyond its products, particularly Shell Rimula customers who support Al Ahly. Through initiatives that reflect their interests and passion for the club, the company aims to create more meaningful connections with its customers. For Al Ahly, the partnership supports efforts to offer fans engaging experiences and new opportunities to connect with the club, alongside a partner that shares its commitment to developing fan engagement.
Haitham Yehia, Managing Director for the Middle East, Egypt and Central Asia, and Chairman and CEO of Shell Lubricants Egypt, expressed his pride in the partnership with Al Ahly, which has extended for over 12 years. He stated that renewing the partnership for another four years reflects the strength of the relationship built together. Yehia also mentioned that the partnership has continued to evolve, guided by a shared understanding of the needs and aspirations of customers and Al Ahly fans.
Ayman Fathy Hussein, Chairman of Al Ahly Football Company, valued the partnership with Shell, which has lasted over 12 years. He stated that renewing it for another four years reflects the strength of their relationship and what they have achieved together over the years. Hussein also mentioned that long-term partnerships are built on trust, mutual value, and the ability to evolve, which have been the foundations of their relationship with Shell.
The renewed agreement will see Shell and Al Ahly continue to develop activities and initiatives designed to strengthen engagement with customers and fans across Egypt. Building on their long-standing collaboration, the two parties aim to deepen their relationships with customers, supporters, and the communities they serve. This will create lasting value for Shell customers and Al Ahly fans alike.
Over the next four years, Shell and Al Ahly plan to expand activities and initiatives that combine Shell's established brand presence with Al Ahly's broad fan base. This will enable both parties to reach more customers across Egypt and create engaging experiences that strengthen their connection with the club. The partnership will also provide Shell Lubricants Egypt with an opportunity to promote its products, particularly Shell Rimula.
The partnership between Shell and Al Ahly is one of Shell Lubricants Egypt's longest-running sports partnerships. The renewal of this partnership demonstrates the company's commitment to building strong relationships with its customers and the communities it serves. Key points include:
Key points
- The partnership has been extended for four more years under the Shell Rimula brand.
- The partnership aims to strengthen engagement with customers and fans across Egypt.
- The renewal reflects the strength of the relationship built between Shell and Al Ahly over the past 12 years.
