Shalandra Bunseelall, a TV and radio personality, has shared his passion for Indian cinema, which began in his teenage years. He recalls being captivated by the powerful emotions, colourful romances, and melodious music of Bollywood films. In South Africa, Indian cinema found its way into homes through radio, and Bunseelall's fascination grew into a lifelong passion. His personal and professional journey has been intertwined with Indian cinema, particularly through his involvement with the International Indian Film Academy Awards.
The International Indian Film Academy Awards, or IIFA, was launched in 2000 by three friends from Wizcraft International. The event aimed to showcase Indian cinema globally, starting with a one-night awards ceremony at London's Millennium Dome. Over time, IIFA evolved into the IIFA Weekend, which has taken Indian cinema to audiences worldwide, including South Africa, Thailand, and the United Arab Emirates. IIFA has created opportunities for business, talent, and international collaboration, while delivering significant tourism benefits to its host destinations.
Shalandra Bunseelall's personal connection with IIFA began in 2001 when the event was held at Sun City in South Africa. He recalls watching Aamir Khan's Oscar-nominated film Lagaan at a star-studded premiere, which remains a treasured memory. Bunseelall has shared many other highlights, including celebrating his birthday with Bollywood stars and building lasting relationships with celebrities and the IIFA team. His dedication to IIFA was recognised in 2024 with a special trophy for attending 20 IIFA celebrations.
One constant aspect of IIFA has been the affection and appreciation that Bollywood stars have for their fans in South Africa. Amitabh Bachchan and Aishwarya Rai Bachchan have fondly remembered their visits to South Africa, highlighting the enduring connection between Indian cinema and South African audiences. Over the years, IIFA has incorporated new elements, such as celebrity sporting events, fashion shows, and exclusive film previews, generating excitement among fans and industry insiders.
The IIFA Weekend has continued to evolve, including the introduction of IIFA Utsavam, a celebration of South Indian cinema. The IIFA Rocks musical night, featuring live concerts by top Bollywood composers and playback singers, remains a personal favourite of Bunseelall's. Following its successful silver jubilee celebration in Jaipur in 2025, IIFA will return to Yas Island, Abu Dhabi, in 2027 for its fourth showcase in the destination.
IIFA 2027 promises to be a spectacular event, with two days of entertainment, celebrated stars, music, and cinematic excellence. The event will be hosted by Karan Johar and Varun Dhawan, with performances by Salman Khan, Shahid Kapoor, and Kareena Kapoor Khan. The IIFA Digital Awards 2027 will be hosted by Pankaj Tripathi and Ali Fazal. Andre Timmins, Founder and Director of IIFA, has expressed his ambition to take Indian cinema to the world, with IIFA 2027 promising to be bigger than ever.
As the excitement grows leading up to IIFA 2027, South African cinema lovers may hope that the event returns to the country for the third time. Shalandra Bunseelall's reflection on 25 years of IIFA highlights the significant impact of the event on South Africa and the global Indian cinema community. With its blend of glamour, entertainment, and cinematic brilliance, IIFA continues to be a celebration of Indian cinema's power to connect people and cultures worldwide.
Key points
- IIFA has taken Indian cinema to audiences across the world, including in South Africa, Thailand, and the United Arab Emirates.
- The event has created opportunities for business, talent, and international collaboration, while delivering significant tourism benefits to its host destinations.
- IIFA 2027 will feature two days of entertainment, celebrated stars, music, and cinematic excellence, with hosts Karan Johar and Varun Dhawan.
