The second season of Nyota Bigi, a talent search competition organised by Serengeti Breweries Limited through Serengeti Lite in partnership with Kunta Africa, has been launched in Tanzania. The competition aims to discover emerging talents from different parts of the country and give them an opportunity to build their profiles in the entertainment and creative industries. The grand finale is scheduled for December 2026 in Dar es Salaam.
The competition is open to a wide range of talents, including singing, dancing, drawing, acting, comedy, creative arts, fashion and others. Contestants must be 18 years or older, with 24 of the strongest performers from the preliminary stages selected to enter a boot camp. There, they will have an opportunity to develop their talents while competing for a place in the grand finale.
The winner of the second season of Nyota Bigi will walk away with Sh15 million, while the second-placed contestant will receive Sh3 million and the third-placed winner will take home Sh2 million. The talent search will begin with auditions in Dar es Salaam, Mwanza, Arusha and Dodoma, giving young people with different abilities an opportunity to showcase their talents.
Speaking at the launch of the second season, Serengeti Breweries Marketing and Innovation Director Henry Esiaba said Nyota Bigi was designed to give young Tanzanians a platform to showcase talents that may otherwise remain undiscovered. He noted that there are many talented people in every corner of the country, but sometimes what is missing is an opportunity to be seen.
The company’s Head of Beer, Rhona Namanya, said this season had been expanded to reach more regions, unlike the previous edition, which focused largely on Dar es Salaam. “This season, we are taking the auditions to other cities to reach more talented young people and ensure that we cover more parts of Tanzania,” she said.
The competition is being held under Serengeti Lite’s “Lite Your Imagination” campaign, which encourages young people to believe in their abilities and use their talents as opportunities to build careers and livelihoods in the creative industry. This campaign aims to empower young Tanzanians to pursue their passions and turn them into sustainable careers.
The second season of Nyota Bigi is expected to attract a large number of contestants from across the country, providing a platform for them to showcase their talents and potentially launch their careers in the entertainment and creative industries. The competition is a significant initiative by Serengeti Breweries Limited to support and promote Tanzanian talent.
Key points
- The winner of Nyota Bigi will receive Sh15 million, with the second and third-placed contestants receiving Sh3 million and Sh2 million respectively.
