Seiko and Mazda have introduced their third collaborative chronograph watch, the Seiko x Mazda Chronograph, reference BF9504. This new edition diverges from their previous creations associated with Mazda Spirit Racing, exploring a different facet of the automaker's identity. The result is a watch that embodies a common vision of Japanese design, where every detail serves a purpose. The watch features a 39.2 mm stainless steel case, designed for everyday wear.
The Seiko x Mazda Chronograph boasts a sleek and minimalist design, with a dark gray dial and three black counters arranged vertically, reminiscent of Mazda's dashboard instruments. A black tachymetric bezel surrounds the dial, with white and red graduations that subtly reference the automotive world. The watch also features a Hardlex crystal, developed by Seiko, which provides a robust and scratch-resistant surface. The watch is water-resistant up to 100 meters, making it suitable for everyday wear and surface water activities.
One of the distinctive features of this collaboration is the use of Mazda's typeface, known as Mazda Type, for the watch's inscriptions, except for the Seiko logo. The watch also bears the inscription "ESTD 1920 HIROSHIMA, JAPAN," referencing the origins of Mazda, which was founded in Hiroshima. A date window at 4:30 completes the dial. Mazda describes this design approach as an "aesthetic of subtraction," focusing on simplicity and visual balance.
The Seiko x Mazda BF9504 is powered by a quartz chronograph movement, which offers high precision and low maintenance compared to mechanical movements. The quartz crystal oscillates at a stable frequency of 32,768 Hz, allowing the electronic circuit to regulate the time display. This architecture provides several advantages, including better accuracy and longer battery life. The chronograph function enables independent measurement of durations, with pushers on the case side controlling the operations.
The Seiko x Mazda Chronograph comes with two interchangeable straps: a stainless steel bracelet and a black leather strap. The steel bracelet reinforces the watch's metallic appearance, while the leather strap offers a more dressed-up presentation. The watch is available for purchase at the official Mazda boutique, priced at 69,300 yen, approximately $440. The availability and shipping conditions may vary depending on the country.
This third collaboration between Seiko and Mazda marks a shift in positioning, targeting a broader audience interested in both Japanese horology and Mazda's identity. The watch's design and features reflect a shared vision of Japanese design, emphasizing functionality and simplicity. The partnership between Seiko and Mazda continues to produce unique and innovative timepieces that appeal to watch enthusiasts and car fans alike.
The Seiko x Mazda Chronograph BF9504 is a significant addition to the world of Japanese horology, showcasing the country's design expertise and technical capabilities. With its sleek design, precise quartz movement, and interchangeable straps, this watch offers a versatile and stylish accessory for everyday wear. As the partnership between Seiko and Mazda continues to evolve, watch enthusiasts can expect more exciting collaborations in the future.
Key points
- The Seiko x Mazda Chronograph features a unique design inspired by Mazda's car interiors, with a dark gray dial and three black counters arranged vertically.
- The watch is powered by a quartz chronograph movement, offering high precision and low maintenance.
- The Seiko x Mazda Chronograph is available for purchase at the official Mazda boutique, priced at 69,300 yen, approximately $440.
