Savane Médias, a prominent media group in Burkina Faso, is celebrating 27 years of radio broadcasting and 8 years of television with a grand event. The group, known for promoting national productions and local know-how, is hosting a fair from November 6 to 14 in Ouagadougou. The event, themed "Produce, transform, and consume Burkinabè for true sovereignty," aims to promote economic growth and cultural valorization.
The fair, organized by Savane Médias, brings together producers, transformers, and consumers to showcase local products and expertise. Over 20 years, Radio Savane FM has been a trusted source of information, particularly for those who cannot read or write. The group's director-general, Issaka Sourwèma, also known as Dawelg Naaba Boalga, expressed satisfaction with the celebration, highlighting the media's role in promoting economic and cultural actors through event initiatives.
The fair features various local products, including transformed articles made in Burkina Faso, and offers artistic performances and animations. The event's program includes regional days, a day dedicated to diasporas, and a national symbolic day. Yacouba Jacob Barry, president of the organizing committee, emphasized the initiative's goal to promote Burkinabè capacity to produce and transform products.
The celebration has garnered support from economic actors, including Salifou Nikièma, president of the National Council of Informal Economy. He praised the fair as an opportunity for visibility and valorization of local know-how. Nikièma also acknowledged the historical contribution of Radio Savane FM to access to information, particularly for those who cannot read or write.
The fair aims to inscribe Savane Médias' anniversaries in a dynamic of economic and cultural development. The group invites the public to visit the stands, discover the products on display, and participate in the various animations until the event's closure. This initiative demonstrates Savane Médias' commitment to promoting Burkinabè products and sovereignty.
The event also features a cycling competition, "La pédale du développement," scheduled for November 15, with prizes for the winners. This competition is part of the celebrations and aims to promote development and unity. The cycling event is expected to attract participants and spectators, further highlighting the importance of the fair.
As Savane Médias celebrates its milestones, the group reaffirms its role in promoting national productions and local expertise. The fair serves as a platform for Burkinabè producers, transformers, and consumers to come together and celebrate the country's rich cultural heritage. By promoting local products and know-how, Savane Médias contributes to the country's economic growth and cultural valorization.
Key points
- Savane Médias celebrates 27 years of radio and 8 years of television with a fair promoting local Burkinabè products.
- The event aims to promote economic growth, cultural valorization, and Burkinabè sovereignty.
- The fair features local products, artistic performances, and animations, and includes a cycling competition.
