Ghanaian rapper Sarkodie has urged the government and private sector to invest in the country's creative economy, highlighting its potential to generate significant economic returns. Following the second consecutive Kumasi edition of his flagship Rapperholic concert on October 24, 2026, Sarkodie emphasized that the event has far-reaching economic benefits that extend beyond the stage. He noted that Rapperholic supports various businesses, including tourism, hospitality, and food.
Sarkodie pointed out that the concert generates economic activity beyond music performances and ticket sales, citing employment opportunities, payments to suppliers, and spending by visitors. He also highlighted commercial prospects created for businesses within the entertainment value chain. According to the award-winning musician, these benefits do not only impact the event itself but also have a broader economic impact on Kumasi, Accra, and the wider Ghanaian economy.
The rapper stressed that the government and private sector should support an ecosystem that allows Ghanaian entertainment to generate measurable economic returns, create jobs, and attract visitors. He emphasized that this can be achieved by investing in the creative economy, which has potential extending far beyond stage performances. Sarkodie made the call in a social media post after the successful Kumasi edition of Rapperholic.
Rapperholic, which took place in Kumasi for the second consecutive year, is set to move to Accra, with the event expected to take place on December 25. Sarkodie expressed optimism about the potential of Ghana's creative industry, provided the right support is given. He urged stakeholders to recognize the value of the creative economy and invest accordingly.
The economic benefits of Rapperholic, according to Sarkodie, include visitor spending and increased commercial activity, presenting opportunities for businesses across Ghana. He noted that these benefits are not limited to the entertainment sector but have a ripple effect on various industries, including transportation, fashion, media, and advertising.
Sarkodie's call for investment in the creative economy comes as Ghana seeks to diversify its economy and explore new sources of growth. The country's creative industry, including music, film, and art, has been growing in recent years, with many entrepreneurs and artists seeking to capitalize on its potential. Sarkodie's Rapperholic concert has become a flagship event in Ghana's entertainment calendar.
With the next edition of Rapperholic scheduled for Accra on December 25, Sarkodie is expected to continue advocating for support for Ghana's creative economy. Key stakeholders, including government officials and private sector investors, are likely to take note of his message, as the country seeks to harness the potential of its creative industry to drive economic growth and development.
Key points
- Sarkodie urges government and private sector to invest in Ghana's creative economy.
- Rapperholic generates economic activity beyond music performances and ticket sales.
- The event is expected to take place in Accra on December 25.
