Samsung Electronics East Africa has opened its 24th Samsung Experience Store at Naivas Mall in Kisii, marking the company's latest retail expansion in Kenya. The new store is operated by Samsung's East Africa EIP partner Nexora Agencies. This expansion brings the total number of Samsung Brand Stores in Kenya to 26. The store's opening reflects Samsung's commitment to increasing its retail presence in Kenya.
The Kisii store is strategically located in a growing commercial hub, driven by a strong agricultural base, active trade, and an expanding business network. Samsung officials highlighted the city's potential for growth and its importance as a key market. The store offers a dedicated space for consumers in Kisii and surrounding counties to try Samsung's latest mobile and consumer-electronics portfolio.
The new store allows consumers to receive product guidance and interact directly with the brand. Manish Jangra, Head of Mobile Experience for Samsung Electronics East Africa, said the store reflects the company's 'Innovation for All' philosophy and its commitment to making technology accessible across diverse Kenyan markets. This approach aligns with Samsung's goal of increasing smartphone penetration in Kenya.
Data from the Communications Authority of Kenya indicates that smartphones accounted for 63.7% of mobile devices on Kenyan networks in Q3 of the 2025/26 financial year. This underscores the sector's growth and the increasing demand for smartphones. Samsung's expansion aligns with broader efforts to increase smartphone penetration.
Samsung has partnered with asset-financing firm Watu to ease upfront costs for consumers. This partnership helps address barriers to ownership and broadens access to financial services, education, and commerce. George Kebaso, EIP Lead at Samsung Electronics East Africa, noted that such partnerships are crucial in increasing access to technology.
The Kisii Experience Store is now open to the public, reinforcing Samsung's strategy to invest in Kenyan markets where consumer and business activity are on the rise. The store is expected to create new opportunities for consumers and businesses in Kisii and surrounding areas. Samsung's investment in Kenya's retail sector is a significant development.
The opening of the 24th Experience Store in Kisii demonstrates Samsung's commitment to Kenya's growing technology market. With 26 brand stores across Kenya, Samsung is well-positioned to meet the increasing demand for its products. The company's expansion plans are expected to continue, with a focus on making technology accessible to all.
Key points
- Samsung Electronics East Africa has opened its 24th Experience Store in Kisii, Kenya, bringing its total brand-store count to 26.
- The new store offers a dedicated space for consumers to try Samsung's latest products and interact directly with the brand.
- Samsung's expansion aligns with broader efforts to increase smartphone penetration in Kenya, including a partnership with asset-financing firm Watu.
