The 28th edition of Safari 7s is set to receive a significant boost after Safaricom, through M-PESA, committed Ksh 2 million to this year's event. The sponsorship will not only enhance connectivity across the Nyayo Stadium but also bring Safaricom's digital, payment, and customer service propositions closer to fans and businesses during the tournament. This support is expected to improve the overall experience for attendees.
Safaricom will strengthen its network capacity at the venue to enable fans to share and follow the action seamlessly. The company will also provide dedicated connectivity to support the live broadcast of the tournament. According to Safaricom CEO Peter Ndegwa, the company's support reflects its commitment to using technology, connectivity, and digital services to enhance the experience for fans, athletes, and organizers.
The sponsorship builds on Safaricom's two-year partnership with the Kenya Rugby Union (KRU), valued at more than KES 100 million. Through this partnership, M-PESA supports Kenya's national sevens teams, Shujaa and the Kenya Lionesses. The partnership provides player and official monthly allowances, comprehensive medical insurance, airtime allowances, and financial literacy programs.
KRU Chairperson Harriet Okach expressed gratitude to Safaricom for its continued collaboration and commitment to supporting rugby growth in Kenya. Okach noted that the investment in connectivity will help fans stay connected and follow the action, while the support for women's rugby through the M-PESA partnership continues to make a meaningful difference.
The 28th edition of Safari 7s will feature 18 teams competing across the men's and women's categories. Defending champions Kenya Shujaa and Kenya Lionesses will return to defend their titles. The men's competition will feature Kenya Shujaa, Kenya Morans, and a mix of international and invitational sides. The women's competition will feature Kenya Lionesses, Kenya Cubs, Shibli, and teams from Uganda, Tunisia, and Spain.
The Safari 7s event is scheduled to take place from October 9th to 11th at Nyayo Stadium. Fans are expected to turn up in large numbers to support the teams. The event provides a platform for showcasing Kenya's sporting talent and bringing fans together.
The partnership between Safaricom and KRU is a significant boost to rugby development in Kenya. With Safaricom's support, the Safari 7s event is expected to be a huge success, providing an exciting experience for fans and athletes alike.
Key points
- Safaricom commits Ksh 2 million to the 28th edition of Safari 7s.
- The sponsorship builds on Safaricom's two-year partnership with the Kenya Rugby Union (KRU).
- The event will feature 18 teams competing across the men's and women's categories.
