On October 8, 2026, President William Ruto announced that Kenya will host the World Rally Championship (WRC) Safari Rally in 2027. The rally will take place in Naivasha, a region known for its iconic terrains. Ruto expressed his enthusiasm for the event, stating that it will bring together the world's finest drivers. The president made the announcement on social media, highlighting the cultural and economic significance of the rally.

The Safari Rally is a globally acclaimed motorsport competition that has been a part of Kenyan culture for years. According to President Ruto, the event continues to drive local commerce and give Kenya global visibility. The rally's return to Kenya is expected to boost the local economy, with Ruto noting that every edition fills hotels and energizes businesses. The event will also showcase Kenya's natural beauty to a global audience.

Strategic partnerships played a crucial role in securing Kenya's spot on the international rallying calendar. President Ruto thanked key stakeholders, including the Ministry of Sports, the WRC Safari Rally Project, and private-sector partners. The FIA and the WRC Promoter also contributed to making the event possible. Ruto's gratitude highlights the collaborative effort required to host a major international event.

The 2027 WRC Safari Rally is scheduled to take place from March 18 to 21, 2027. According to the official WRC 2027 schedule, the Safari Rally will serve as the third round of the 15-stage global championship. The event will feature the world's top drivers competing on Kenya's plains, valleys, and legendary roads. Fans and locals alike are expected to turn out in large numbers to support the event.

President Ruto emphasized that the Safari Rally belongs on Kenyan soil, citing its cultural heritage and economic impact. The event has been a part of Kenyan history, and its return is expected to revitalize the local economy. Ruto's comments reflect the significance of the rally to Kenya's identity and its people.

The WRC Safari Rally has a long history in Kenya, dating back to the 1960s. The event has evolved over the years, with various changes to its format and location. However, its core essence remains the same – to showcase Kenya's natural beauty and provide a platform for the world's top drivers to compete.

With the 2027 WRC Safari Rally confirmed, Kenya is set to welcome motorsport enthusiasts from around the world. The event is expected to generate significant revenue for the local economy and promote Kenya's tourism sector. As the country prepares to host the rally, stakeholders are working together to ensure a successful and memorable event.

Key points

  • Kenya will host the WRC Safari Rally in Naivasha from March 18 to 21, 2027.
  • The event is expected to boost the local economy and promote Kenya's tourism sector.
  • President Ruto thanked key stakeholders for their role in securing Kenya's spot on the international rallying calendar.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.