Rosemary Awoh, a multidimensional entrepreneur and global event planner, has made a name for herself in the industry with her intentional approach to curating events. With a career spanning several years, Awoh has grown her footprint across the globe, working with clients on destination weddings and corporate events. Her event planning production brand, Madame Dubois, operates at the intersection of creativity and precision, consistently delivering polished and engaging events.
As a woman in a male-dominated industry, Awoh emphasizes the importance of drive and passion for success. According to her, every woman needs something that enables her to aim for excellence. For Awoh, that drive is storytelling, which she uses to craft distinct experiences that reflect her clients' personalities, visions, and emotional journeys. By focusing on the details, from spatial design to guest interaction, Awoh creates events that are thoughtfully considered and unique.
Awoh describes a professional event planner as someone who comes up with the creative design and direction for an event. This includes creating a theme that tells a story, designing decor and ambiance, and taking charge of literally 95 percent of the event. Her team at Madame Dubois ensures that vendors know their role and that they are the ones sourcing editorial teams, photography, videography, and food. The goal is to prioritize guest experience and manage the event seamlessly.
The event planning industry can be remunerative, but Awoh notes that not every event yields a significant gain. Corporate events tend to pay more than weddings, especially Nigerian weddings, which can be quite expensive. However, destination weddings offer better rewards for event planners like Awoh. She emphasizes that to be a successful event planner, one needs to have a genuine passion for the industry, which can be expensive.
Awoh shares her approach to last-minute crisis management in event planning. After briefing on an event, she assesses potential risks and prepares her team to think of solutions. This approach has helped her navigate situations like sudden rain, client scams, and power outages. By keeping clients calm and thinking of solutions, Awoh and her team have successfully salvaged events.
Weddings top the list of events curated by Awoh's brand, Madame Dubois. However, the company has diversified into regular events like birthdays and corporate events. One of their notable events was the Dangote refinery launch, showcasing their solid corporate clientele. Destination weddings are at the core of their brand, offering clients a cost-effective and flexible option.
Awoh explains that her brand sells destination weddings globally by understanding clients' preferences and creating events that reflect their indigenous personality. The goal is to create unique experiences that tell a story through decor, plating, food, and drink. With a demanding planning process that involves research and economic analysis, Awoh and her team navigate destinations across the globe, offering clients options that match their budget and concept.
Key points
- Rosemary Awoh's event planning brand, Madame Dubois, prioritizes experience, storytelling, and creative ambiance to deliver polished and engaging events.
- Awoh emphasizes the importance of drive and passion for success in the event planning industry.
- Destination weddings offer better rewards for event planners like Awoh compared to Nigerian weddings.
