Renault Launches Boreal SUV in Morocco as Part of International Expansion

Renault has introduced its new Boreal SUV in Morocco, marking a significant step in the company's international expansion plans. The vehicle was initially launched in Latin America from the Curitiba site in Brazil and is also produced in Bursa, Türkiye, to support its rollout in new markets. The Boreal SUV is part of Renault's strategy to grow its presence globally, particularly in segments with high potential.

The Moroccan market is highly competitive, especially in the SUV segment, where electrified engines are gaining traction. Renault aims to capitalize on this trend with the Boreal, which it believes will be a growth driver. The company is counting on the SUV's design, onboard technologies, comfort, and efficiency to meet the expectations of Moroccan customers. Mehdi Yaroub, the new general manager of Renault Morocco, highlighted the importance of this launch in strengthening the brand's presence in the country.

The Boreal SUV is designed with families in mind, offering several comfort features, including electrically adjustable front seats with memory for the driver, bi-zone automatic air conditioning, and USB-C ports in both the front and rear. The vehicle's trunk has a capacity of at least 558 liters, making it suitable for daily commutes and family trips. The SUV also boasts an architecture that combines comfort, driving pleasure, and onboard technologies.

One of the key features of the Boreal SUV is its Multi-Sense system, which allows drivers to adjust parameters through various modes, including Eco, Comfort, Sport, and Perso, as well as a Smart mode that automatically adjusts several vehicle functions. Mechanically, Renault continues its rollout of electrified engines with the Boreal, tailored to different markets and uses. In Morocco, the SUV will be available with two engine options.

The first engine option for the Boreal SUV in Morocco is the Full Hybrid E-Tech 160 horsepower, which combines an 1.8-liter gasoline engine with two electric motors and a multimode automatic transmission. This engine allows for up to 80% electric driving in urban areas, with a combined consumption of 4.8 liters per 100 kilometers and CO2 emissions of 108 grams per kilometer. The second option is a 1.3-liter TCe 145 horsepower gasoline engine paired with a six-speed wet dual-clutch EDC automatic transmission.

The Boreal SUV will be available in Morocco in five body colors: Mercury Blue, Schist Gray, Glacier White, Rafale Gray, and Oxide Green. The vehicle has been open for orders since November 3 across the Renault network and is priced starting at 279,000 Moroccan Dirham (TTC). The first deliveries are scheduled to begin on November 12. This launch is part of Renault's efforts to offer a more comprehensive and competitive range in Morocco.

The introduction of the Boreal SUV in Morocco reflects Renault's commitment to expanding its presence in the country and catering to the evolving needs of its customers. With its advanced features, comfort, and efficient engines, the Boreal is poised to make a significant impact in the Moroccan market. Key points include the SUV's competitive pricing, its range of comfort features, and its environmentally friendly engine options.

Key points

• The Boreal SUV offers up to 80% electric driving in urban areas with its Full Hybrid E-Tech engine.
• The vehicle is priced starting at 279,000 Moroccan Dirham (TTC) and available in five body colors.
• The first deliveries of the Boreal SUV in Morocco are scheduled to begin on November 12.