Renault Launches Boreal SUV in Moroccan Market

Renault has announced the launch of the Boreal, a new SUV in the C-segment, in the Moroccan market. The vehicle is now available for order through the brand's entire network, with customer deliveries set to begin on November 12. Positioned as a premium vehicle, the Boreal aims to attract families with its comfort, efficiency, and in-car experience. The Boreal is not new to the Renault family, having been launched in Latin America and produced in Curitiba, Brazil, and later in Bursa, Turkey.

The Boreal features Renault's new design language, "Designed to be Loved," characterized by sculptural lines, balanced proportions, and a distinctive front face. The vehicle measures 4.56 meters in length and offers a spacious interior with 19-inch wheels, a panoramic roof, and five exterior color options. Inside, the dashboard features a dual 10-inch OpenR screen, customizable ambient lighting, and electric seats. The Boreal also offers a 558-liter trunk, making it suitable for family use.

The Boreal's interior is equipped with advanced technology, including a multimedia system called OpenR Link, which integrates Google services such as Google Maps, Google Assistant, and Google Play. The system allows for over-the-air updates, enabling certain vehicle systems to evolve over time. The Boreal also features a Harman Kardon Premium audio system, developed in collaboration with French artist Jean-Michel Jarre.

In terms of driving experience, the Boreal offers a Multi-Sense system with various modes, including Eco, Comfort, Sport, and Personal, as well as a Smart mode that automatically adapts vehicle settings. The vehicle also features advanced safety features, such as automatic emergency braking, lane maintenance, blind spot monitoring, and a 360-degree camera. For long trips, the Active Driver Assist system combines adaptive cruise control and lane centering.

The Boreal is powered by a choice of two engines: a Full Hybrid E-Tech with 160 horsepower, which combines a 1.8-liter gasoline engine with two electric motors and a multimode automatic transmission, or a 1.3 TCe with 145 horsepower, paired with a six-speed EDC transmission. Renault claims the Full Hybrid E-Tech can achieve up to 80% electric driving in urban areas, with a consumption of 4.8 liters per 100 kilometers.

The Boreal is available in three trim levels, priced from 279,000 to 349,000 Moroccan Dirham (DH) including taxes. The vehicle's features and pricing make it a competitive offering in the Moroccan SUV market. With its advanced technology, comfort features, and efficient engines, the Boreal is poised to attract families and individuals seeking a premium driving experience.

The launch of the Boreal in Morocco is part of Renault's strategy to expand its presence in key markets. The brand aims to capitalize on the growing demand for SUVs and hybrid vehicles in the region. With its comprehensive range of features and competitive pricing, the Boreal is expected to be a strong contender in the Moroccan automotive market.

Key points

• The Boreal SUV offers a range of advanced features, including a hybrid engine, Google services integration, and a premium audio system.
• The vehicle is available in three trim levels, priced from 279,000 to 349,000 Moroccan Dirham (DH) including taxes.
• The Boreal's launch in Morocco is part of Renault's strategy to expand its presence in key markets.