The Proteas Men's Test side has secured its first headline sponsor in five years, with Jonsson Workwear announced as the brand on the front of the Test shirt. The partnership, a multi-year deal, was confirmed by Cricket South Africa on Tuesday. This development comes ahead of the team's opening Test against Australia at Hollywoodbets Kingsmead Stadium on Friday, 9 October. The last main title sponsor, Standard Bank, opted not to renew its contract in April 2020 due to issues within Cricket South Africa.
The new shirt featuring the Jonsson Workwear logo will be worn for the first time during the Test against Australia. This partnership not only includes the headline sponsorship but also makes Jonsson Workwear the Official Workwear and Apparel Supplier to Cricket South Africa. The company had previously joined as an Official Sponsor of the Proteas in August, with its logo already appearing on the sleeves of the ODI and T20I kits for both men's and women's teams.
The timing of this partnership is significant as the Proteas Men are set to play eight Tests at home this summer against Australia, Bangladesh, and England. These matches mark their first home Tests since winning the ICC World Test Championship 2025 at Lord's. Cricket South Africa's Chief Executive Officer, Pholetsi Moseki, expressed his satisfaction with the partnership, highlighting the importance of Test cricket to the organization.
Pholetsi Moseki noted that having a partner on the front of the Test shirt for the first time in a long period is a proud moment for everyone at Cricket South Africa. He emphasized that Test cricket remains the format that defines the Proteas, and Jonsson Workwear's involvement is a strong vote of confidence in it. Moseki looks forward to seeing the partnership come to life as the Proteas compete against the world's best in front of their home supporters.
Nick Jonsson, CEO of Jonsson Workwear, shared his thoughts on the partnership, stating that it brings together two South African brands that represent hard work and performance. He believes the Proteas reflect the grit seen in hardworking people across South Africa, and this partnership reflects a shared belief in the values of dedication, teamwork, and commitment to excellence.
This recent development is part of a series of partnerships for Cricket South Africa. Recently, ClearScore was announced as the Official Credit Product Marketplace Partner to Cricket South Africa and the Proteas, in a multi-year deal that includes branding on the sleeve of the Proteas Test shirt. Previously, South African Breweries had a once-off deal with the Proteas Men's Test side for the World Test Championship final last year at Lord's.
With Jonsson Workwear on board as the headline sponsor, Cricket South Africa has secured significant partnerships ahead of the Proteas Men's Test side's busy summer schedule. The organization is set to host multiple Tests against top teams, providing an opportunity for the team to compete in front of their home supporters and for the brand to reach a wide audience.
Key points
- Jonsson Workwear announced as headline sponsor of Proteas Men's Test side
- Partnership marks first headline sponsor in five years for Proteas Men's Test side
- Multi-year deal includes Jonsson Workwear as Official Workwear and Apparel Supplier to Cricket South Africa
