Pearl Bank has launched the "Wendi Ku Win" campaign, a new initiative aimed at encouraging customers to make digital transactions using its Wendi mobile wallet. The campaign, which began on November 9, 2026, at the Old Taxi Park in collaboration with the Uganda Taxi Operators Federation (UTOF), seeks to reward customers who make transactions above UGX 10,000 on a weekly basis.
The Wendi mobile wallet, developed by Pearl Bank, is designed to provide users with a secure and user-friendly platform to manage their finances. The wallet allows customers to save, send, and manage their money without needing a bank account or smartphone. With features such as fuel payments, bill payments, money transfers, and savings plans, Wendi aims to extend financial services to every Ugandan.
According to Andrew Kabeera, Executive Director at Pearl Bank, the Wendi Ku Win campaign is a step towards developing innovative solutions that empower customers to take greater control of their financial future. The campaign targets both existing and new customers, encouraging them to interact with the Wendi platform for various transactions.
The campaign offers customers a chance to win prizes, including fuel vouchers worth UGX 30,000, UGX 50,000, and UGX 100,000, smartphones, household appliances, and cash rewards worth UGX 100,000. One of the standout features of the Wendi wallet is its savings proposition, offering a 12.5% interest per annum, providing customers with greater flexibility to select savings plans that align with their financial goals.
The National Financial Literacy Strategy (NFLS) for 2023-2028 aims to reduce poverty and promote economic growth through affordable and quality financial services. The July 2025 Bank of Uganda (BoU) report highlights the growth of mobile banking, with active users increasing by 16% from 2.17 million in March 2024 to 2.5 million in March 2025.
The BoU report also notes that transaction volume increased by 8% from 27.7 million transactions in the year ending March 2024 to 29.9 million transactions in the year to March 2025. Transaction values notably increased by 42.4% from UGX 9.9 trillion to UGX 14.2 trillion.
Kabeera encourages customers to dial *229# via their feature phones or download the Wendi mobile wallet from Google Play or App store to start transacting and stand a chance to win in the Wendi Ku Win Campaign. The campaign is a significant step towards promoting digital financial transactions and achieving greater financial wellbeing for Ugandans.
Key points
- The Wendi Ku Win campaign offers customers a chance to win prizes for making transactions above UGX 10,000 on a weekly basis.
- The Wendi mobile wallet provides users with a secure and user-friendly platform to manage their finances.
- The campaign aims to promote digital financial transactions and achieve greater financial wellbeing for Ugandans.
