As the new academic session gets underway in Nigeria, Peak Milk, a dairy brand from FrieslandCampina WAMCO Nigeria Plc, has launched its 2026 "Peak Love Back-to-School" campaign to support families in managing school routines. The campaign, which began on August 17, aims to ease the practical demands of the term by offering shopper rewards and activities that help parents prepare their children for school. This initiative recognizes the effort parents put into their children's education and well-being.
The campaign combines shopper rewards with activities that support parents as they manage school meals, replenish supplies, and help their children adjust to the demands of the new term. With the initial rush for uniforms and school essentials over, families are now settling into the daily responsibilities of preparing breakfast, packing lunchboxes, and getting children ready for school. Peak Marketing Manager, Omolara Banjoko, emphasized that the initiative celebrates the love behind parents' preparation as they begin another school year.
The "Peak Love Back-to-School" campaign links parents' care for their children with everyday activities, including providing breakfast and packing school meals. Under the promotion, shoppers at participating outlets across Nigeria receive school-related gifts, including water bottles and lunch flasks, with purchases. This offer is designed to support parents in their daily tasks and provide value to Peak customers.
In addition to in-store rewards, shoppers can participate in spin-and-win activities for prizes such as laptops, schoolbags, and educational tablets. Peak Brand Manager, Boluwatife Ayano, stated that the campaign reflects the realities of families preparing for and navigating a new school year. The campaign aims to give families something to look forward to and make Peak a part of their preparation for the new school year.
The company said the campaign reinforces its commitment to supporting Nigerian families and recognizing parents' investment in their children's growth and education. Activities will take place across selected retail outlets and other consumer locations nationwide, ensuring that the campaign reaches a wide audience. By supporting families, Peak aims to demonstrate its understanding of the challenges and joys of the back-to-school season.
Peak's initiative acknowledges that getting children ready for school takes planning, commitment, and a lot of support from parents. The campaign brings this reality to life by offering rewards and experiences that engage families with the Peak brand. By doing so, Peak hopes to build a stronger connection with its customers and contribute to their daily lives.
Ultimately, the "Peak Love Back-to-School" campaign is a reflection of Peak's dedication to supporting Nigerian families and celebrating the love and effort that parents put into their children's education. As the campaign continues, it is expected to bring excitement and value to families across the country, solidifying Peak's position as a caring and supportive brand.
Key points
- Peak Milk launches "Peak Love Back-to-School" campaign to support Nigerian families as the new academic session begins.
- The campaign offers shopper rewards and activities to ease the demands of the school term.
- Peak aims to reinforce its commitment to supporting Nigerian families and recognizing parents' investment in their children's growth and education.
