South Africa's Tourism Minister Patricia de Lille is promoting the exploration of lesser-known attractions in the country. She recently highlighted the Kgodumodumo Dinosaur Interpretation Centre in the Free State as an example of the unique experiences available. The centre, which opened in June 2025, combines palaeontology, archaeology, geology, and cultural heritage. De Lille's initiative aims to attract both first-time and repeat visitors by showcasing new experiences.
De Lille emphasizes the importance of collaboration between the government and the private sector to market South Africa as a destination. The government invests R1 billion in marketing, while the private sector invests R30 billion. She believes that instead of competing, they should work together to promote the country's tourism industry. This partnership can help increase visitor numbers and showcase the diversity of South Africa's attractions.
The Kgodumodumo Dinosaur Interpretation Centre has already gained popularity, with over 8,000 guests visiting since its opening. Most of these visitors were domestic travellers. De Lille believes that such attractions can provide repeat visitors with new reasons to explore South Africa. The centre is located in the Golden Gate Highlands National Park in the Eastern Free State.
De Lille also highlights the significance of local food in South Africa's cultural heritage. During Heritage Month, she has been enjoying traditional South African dishes such as pap n vlies, chakalaka, and koeksisters. Her favourite dish is steamed bread with oxtail and carrots. She encourages visitors to experience the country's rich cultural heritage, including its cuisine.
South Africa's tourism sector is growing, with 8.56 million international visitors in 2025. The country aims to reach 15 million tourists by 2030. De Lille's efforts to promote lesser-known attractions and collaboration between the government and private sector can contribute to achieving this goal.
The Kgodumodumo Dinosaur Interpretation Centre is located at Glen Reenen inside the Golden Gate Highlands National Park. The area is associated with some of the world's oldest known dinosaur embryos. De Lille joked that the centre offers a more authentic experience than Hollywood blockbusters like Jurassic Park.
De Lille's message to tourists is to explore beyond the usual attractions and discover the hidden gems of South Africa. By showcasing new experiences and working together with the private sector, the country can increase visitor numbers and promote its rich cultural heritage.
Key points
- Tourism Minister Patricia de Lille urges visitors to explore lesser-known South African attractions.
- The Kgodumodumo Dinosaur Interpretation Centre in the Free State is a popular attraction.
- De Lille emphasizes the importance of collaboration between the government and private sector to promote South Africa's tourism industry.
