ORB Entertainment has officially launched its digital music distribution platform to support independent African artists in releasing music globally, managing their careers, and retaining control of their earnings. The company, founded by Oluwaseun Ridwan Bamiro and headquartered in Lagos, aims to address the barriers faced by independent African musicians. These barriers include limited access to professional distribution infrastructure, high entry costs, and difficulty managing releases across multiple services.
The platform provides artists with access to popular digital music platforms such as Spotify, Apple Music, Boomplay, TikTok, and over 150 other supported services. Artists can create an account and start with ORB's free plan, which allows them to upload their recordings, submit metadata, manage artwork, and select supported digital stores through one platform. The company reviews submitted releases within 24 hours, and the final processing and publication schedule depend on the requirements of each streaming service.
ORB Entertainment charges no commission on artists' royalties, enabling musicians on every plan to retain 100 percent of the royalties received for their music. According to Bamiro, the goal is to give independent African artists access to the infrastructure needed to build sustainable global careers. The company believes that talented musicians should not have to sign away ownership or depend on a traditional record label to distribute their work professionally.
The platform offers paid plans with additional tools for artists who require broader release and career-management support. ORB's growing catalogue includes "Sure Thing" by M26ix, with additional projects from the artist expected following the platform's official launch. The company said its work with emerging artists demonstrates how independent African musicians can use accessible distribution infrastructure to reach wider audiences.
Beyond distribution, ORB provides tools designed to assist artists with release preparation, promotional content, audience development, and copyright protection. These services aim to make professional music infrastructure more accessible to emerging creators. The launch of the platform comes as African music continues to attract international listeners and investment, but many independent musicians still face challenges accessing the necessary technology, industry knowledge, and operational support.
ORB Entertainment plans to expand its presence across more African markets while developing additional services for independent artists, labels, and music professionals. The company's vision is to build an ecosystem where African artists can release music, reach audiences, and grow their businesses without losing control of their work. This vision aligns with the growing demand for African music and the need for sustainable careers for independent artists.
The platform's free plan makes its distribution infrastructure accessible to emerging musicians who may not yet have the resources available to established acts. As the music industry continues to evolve, ORB Entertainment is poised to play a significant role in shaping the careers of independent African artists. With its innovative approach to music distribution, the company is set to make a lasting impact on the African music scene.
Key points
- ORB Entertainment's platform provides artists with access to over 150 digital music platforms, allowing them to reach wider audiences.
- The company charges no commission on artists' royalties, enabling musicians to retain 100 percent of their earnings.
- ORB Entertainment plans to expand its presence across more African markets, developing additional services for independent artists, labels, and music professionals.
