Orange Mali has launched the first edition of Orange Days 2026, a two-day event aimed at engaging with customers and showcasing its services. The event, held at the Place du Cinquantenaire in Bamako, was officially launched on November 13, 2026, under the theme "Orange est là avec vous" (Orange is here with you). The event features four themed villages and 13 stands, offering a space for meetings, exchanges, and discovery.
The event is part of Orange Mali's efforts to strengthen its relationship with customers and demonstrate its commitment to accessibility and responsiveness. According to Mamadou Fomba, Deputy General Manager of Orange Mali, the initiative goes beyond a simple commercial or communication operation. It reflects the company's willingness to be more accessible, listen to customer concerns, and pay attention to their expectations.
The event program includes awareness sessions on best practices for using Orange Money and preventing scams, as well as dialogue sessions with company executives. There are also opportunities for young people and entrepreneurs to receive support. The Impact Village showcases Orange Mali's social and training actions, including free diagnostics offered by phone repairers trained by Orange Digital Center.
The event also features the Plan B program, which offers vocational training in graphic design to young people aged 17 to 25 who have dropped out of school. The program aims to provide an opportunity for young people to acquire new skills and improve their employability. The event has attracted a large crowd, with over 200 Orange Mali employees mobilized to engage with customers.
The Representative of the Minister of Communication, Digital Economy, and Modernization of Administration, who attended the ceremony, praised Orange Mali's approach, which is based on proximity, transparency, and dialogue. She also highlighted the company's contribution to the development of the national digital ecosystem, particularly through its investments in infrastructure, digital financial services, and youth training.
Orange Mali's goal is to make customer proximity a concrete commitment, beyond just a slogan. The company aims to strengthen trust with its customers through a relationship based on listening and service quality. The Orange Days event is an opportunity for Orange Mali to demonstrate its commitment to its customers and to the development of the digital ecosystem in Mali.
The event will run for two days, allowing customers to engage with Orange Mali's services and provide feedback. The company has invited customers to express their satisfaction, criticism, and suggestions, demonstrating its willingness to listen and improve its services. By engaging with its customers, Orange Mali aims to build stronger relationships and improve its services to meet their needs.
Key points
- Orange Mali launches Orange Days 2026 to engage with customers and showcase its services.
- The event aims to strengthen customer relationships and demonstrate Orange Mali's commitment to accessibility and responsiveness.
- The event features awareness sessions, dialogue sessions, and opportunities for young people and entrepreneurs to receive support.
