Orange Mali has announced several initiatives to enhance its services and improve customer experience. The company has reduced transaction fees, increased Orange Money limits, and launched promotions and dedicated customer days. These announcements were made at the 5th edition of Orange Mali's meetings with the press in Bamako. The company aims to make its services more accessible and meet customer expectations.
Orange Mali has made significant changes to its Orange Money services. The company has introduced free national transfers, allowing customers to send money across Mali without incurring transfer fees. Additionally, the "A ma ban dè!" promotion, launched on November 2, offers reduced withdrawal fees. For transactions between 100 and 5,000 FCFA, fees are now 50 FCFA, while transactions above 5,000 FCFA up to 4 million FCFA have fees reduced to 1% of the withdrawal amount.
The company has also increased transaction limits, allowing customers to perform operations up to 4 million FCFA, with a global transaction limit of 15 million FCFA. According to Djeneba Tambakoura, these changes will enable users to conduct larger transactions and access a wider range of services, including national and international transfers, bill payments, and everyday transactions.
Orange Mali is also focused on rewarding customer loyalty. The "APA" formula offers customers the chance to win up to 500,000 FCFA. Furthermore, the "SARALI" campaign encourages electronic payments at partner supermarkets, pharmacies, and service stations, with customers receiving a bonus when their payments reach 10,000 FCFA.
In addition to these commercial developments, Orange Mali is organizing Orange Days, a two-day event on November 13-14 at the Place Cinquantenaire in Bamako. The event aims to bring the company closer to its customers, providing a space for meetings, listening, and support. Customers can exchange directly with Orange teams, receive personalized advice, and discover the company's services.
The Orange Days event will feature various activities, including concerts with national and international artists, such as Ivorian rapper Didi B. Customers can also benefit from free training sessions, demonstrations on artificial intelligence, and presentations of mobile applications and digital tools like Zoom. Around 200 employees will be mobilized to accompany visitors and facilitate exchanges.
Through these initiatives, Orange Mali aims to go beyond providing simple telecommunications services, focusing on customer support and experience improvement. The company is committed to regularly engaging with the press and customers to adapt its services to changing habits and expectations.
Key points
- Orange Mali has reduced transaction fees and increased Orange Money limits to improve customer experience.
- The company has launched promotions, including "A ma ban dè!" and "SARALI", to reward customer loyalty and encourage electronic payments.
- Orange Mali is organizing Orange Days, a two-day event to bring the company closer to its customers and provide a space for meetings and support.
