Orange Guinée, a leading telecommunications company in Guinea, has partnered with nine influential Guinean content creators to promote its brand and support the country's youth. The contracts were signed on October 8, 2026, in Conakry, and mark a significant step in the company's mission to contribute to the development of Guinea's youth. The nine influencers were selected from three categories: humor, lifestyle, and show.
The selected influencers include Karim Guipö Kaba, Diallo Piscine, and Gambalou for humor; Yuyu, Crépin Lamah, and El Yayus for lifestyle; and Fresh DD, Tad and l'Afrique Noir, and IKK Show for show. As part of the partnership, each influencer received an iPhone 18 and branded t-shirts. They join a growing list of ambassadors for Orange Guinée, including artist Saïfon Baldé, singer Djelikaba Bintou Kouyaté, footballer Serhou Guirassy, and comedian Kabakoudou.
Ousmane Boly Traoré, CEO of Orange Guinée and President of the Orange Guinée Foundation, praised the influencers for their work and the trust they have built with their communities. He emphasized the importance of preserving their credibility as part of the partnership. Traoré also expressed his hope that the influencers will continue to work with young people and strengthen their impact on social media.
The partnership aims to leverage the influencers' popularity to reach a wider audience, particularly among Guinea's youth. Orange Guinée has a significant presence in the country, with 10 million customers. The company hopes that the influencers' online communities will grow in tandem with its customer base. Youssouf Baldé, a lifestyle influencer known as Yuyu, expressed her gratitude and excitement about the partnership.
Yuyu, who has built a large following on social media, plans to promote authentic messages and work closely with Orange Guinée. She emphasized the importance of creating content that inspires and connects with her audience. The partnership is seen as a way for Orange Guinée to engage with Guinea's youth and promote its brand in a more relatable way.
The influencers will play a key role in promoting Orange Guinée's services and values. They will be expected to create content that showcases the company's offerings and resonates with their followers. In return, Orange Guinée will provide them with support and resources to help them continue to grow and develop as content creators.
The partnership between Orange Guinée and the nine influencers is a strategic move to tap into the growing influence of social media in Guinea. By working with popular content creators, the company aims to build a stronger connection with the country's youth and promote its brand in a more effective way.
Key points
- Orange Guinée partners with nine Guinean influencers to promote its brand and engage with the country's youth.
