The first edition of Orange Business Forum was held in Tunisia, bringing together nearly 400 executives, decision-makers, and digital experts from various companies and start-ups. The central theme of the event was creating trust in an increasingly connected world. The discussions focused on the importance of artificial intelligence, data exploitation, and cybersecurity in today's business landscape. As technology continues to transform industries and business models, companies must accelerate their digital transformation while managing risks.
The forum highlighted three key priorities for businesses: protecting their systems and data, accelerating performance through artificial intelligence, and leveraging innovation as a value-creation driver. The event featured interventions and demonstrations on various topics, including the evolution of cyber threats in the AI era, new approaches to detection and protection, and the use of trustworthy artificial intelligence. The goal was to enable companies to better understand the ongoing transformations and capitalize on digital opportunities to enhance their competitiveness.
The Orange Business Forum showcased the expertise of Orange Tunisia, Orange Cyberdefense, Orange Business, and Sofrecom Tunisia, demonstrating the complementary skills of the Orange Group in supporting the digital transformation of businesses. Three demonstration spaces were set up, allowing participants to discover concrete solutions, including Dynamic SOC for cybersecurity, Live Intelligence for artificial intelligence, and Mon IA Pro for innovation. The discussions emphasized the importance of cybersecurity, the potential of trustworthy AI, and new approaches to accelerating innovation.
A specific focus was placed on AI4IT, which utilizes artificial intelligence to automate various stages of the software development cycle, from design to deployment. This approach aims to increase efficiency and accelerate project implementation. By combining international expertise, local know-how, and knowledge of the Tunisian market, Orange Tunisia aims to provide businesses with tailored responses to their technological and operational challenges.
The forum conveyed a clear message: trust is a vital condition for fully leveraging digital technology. Trust is built on system security, data control, solution reliability, and the ability to support businesses over time. Through this first edition of Orange Business Forum, Orange Tunisia reiterated its ambition to be a trusted partner for businesses in their digital transformation, mobilizing its expertise in connectivity, cybersecurity, data, artificial intelligence, and ICT solutions.
The event not only featured interventions but also facilitated exchanges between decision-makers, entrepreneurs, and experts, opening up prospects for sharing experiences and new collaborations. The Orange Business Forum provided a platform for businesses to discuss their challenges and explore concrete solutions for innovation, performance, and security. The event demonstrated the importance of collaboration and knowledge-sharing in driving digital transformation in Tunisia.
Ultimately, the Orange Business Forum 2026 highlighted the significance of AI, data, and cybersecurity in today's business landscape. As companies navigate the complexities of digital transformation, events like this forum provide valuable insights and opportunities for growth. By prioritizing trust, security, and innovation, businesses can unlock the full potential of digital technology and remain competitive in an increasingly connected world.
Key points
- The Orange Business Forum 2026 emphasized the importance of trust, security, and innovation in driving digital transformation in Tunisia.
- The event highlighted the need for businesses to prioritize AI, data, and cybersecurity in their operations.
- Orange Tunisia aims to be a trusted partner for businesses in their digital transformation, leveraging its expertise in connectivity, cybersecurity, and ICT solutions.
