Orange Burkina has launched the second edition of its "My Client, My Boss" initiative, a program aimed at bringing the company closer to its clients. On October 6, 2026, the company kicked off the event at its Bobo-Dioulasso headquarters, gathering executives and agents mobilized for the initiative's success. This program allows agents to directly engage with clients, listen to their concerns, and gather feedback to improve Orange Burkina's services. The initiative demonstrates Orange Burkina's commitment to prioritizing client satisfaction.
A caravan comprising several Orange Burkina agents traversed the main streets of Bobo-Dioulasso, meeting clients and collecting their concerns. The goal is to better understand client needs and enhance service delivery. According to Benjamin Konombo, Deputy Commercial Director for Mass Market at Orange Burkina, this initiative is being implemented simultaneously across the countries where the Orange group operates in Africa and the Middle East. He emphasized that clients are at the heart of Orange Burkina's actions and ambitions.
Konombo highlighted the significance of dedicating a day to clients, allowing agents to gather feedback and concerns. He stated that by listening to clients, Orange Burkina can better serve them. The initiative enables the company to improve service quality and tailor its offerings to meet client needs. This client-centric approach is a key aspect of Orange Burkina's strategy.
The event concluded with the inauguration of the Haïbel shop in Kôdéni, a new store created by one of Orange Burkina's distribution partners. Konombo welcomed the opening, noting that it would bring Orange Burkina's services closer to clients in this part of Bobo-Dioulasso. He mentioned that this is not the first reference shop opened in the city, demonstrating Orange Burkina's commitment to expanding its presence and accessibility.
The "My Client, My Boss" initiative reflects Orange Burkina's dedication to client satisfaction and service improvement. By engaging directly with clients, the company aims to enhance its understanding of their needs and concerns. This approach enables Orange Burkina to adapt its services and offerings to better meet client expectations.
Konombo invited clients to visit the new Haïbel shop to explore and access Orange Burkina's various offers. He emphasized that the shop is a significant addition to the company's presence in Bobo-Dioulasso, allowing clients to easily access services and products. The shop's opening demonstrates Orange Burkina's ongoing efforts to expand its reach and improve client engagement.
The "My Client, My Boss" initiative is part of Orange Burkina's broader strategy to prioritize client satisfaction and improve service delivery. By engaging with clients and gathering feedback, the company aims to strengthen its relationships with clients and enhance its position in the market. The initiative's success will depend on Orange Burkina's ability to effectively implement client feedback and concerns.
Key points
- Orange Burkina launched the second edition of its "My Client, My Boss" initiative to gather client feedback and improve services.
- The initiative involves agents directly engaging with clients to collect concerns and suggestions.
- A new Haïbel shop was inaugurated in Bobo-Dioulasso as part of the initiative, expanding Orange Burkina's presence in the city.
