Orange Burkina Faso recently initiated the second edition of its "Mon Client, Mon Boss" campaign, which aims to prioritize customer feedback and enhance their overall experience. The campaign was launched on October 6, 2026, in Ouagadougou, with Orange teams engaging directly with customers to gather their concerns and suggestions. This initiative reflects Orange's commitment to placing customers at the forefront of its operations.
The "Mon Client, Mon Boss" campaign involves Orange teams visiting customers across various regions in Burkina Faso, not just in Ouagadougou. The goal is to listen to customers, identify their challenges, and collect their proposals for improvement. The issues raised will be addressed to find suitable solutions, while customer suggestions will be studied to further enhance Orange's services. This approach demonstrates Orange's dedication to understanding and meeting its customers' needs.
According to Carine Diallo, Distribution Manager at Orange Burkina Faso's Centre region, this campaign is about strengthening proximity with customers and improving their daily lives. The teams will go to customers, rather than waiting for them to come to Orange, to gather their expectations and concerns. Diallo emphasized that listening is a crucial lever for better responding to customer needs.
The campaign includes various activities, such as celebrating long-standing customers of Orange services like Orange Money, fiber, and telecom services. Adissa Bancé, a fruit vendor and Orange customer, was among those visited by Orange officials, who presented her with gifts and sought her feedback on her experience with Orange services. Bancé expressed her satisfaction with Orange Burkina and encouraged others to join the Orange family.
The "Mon Client, Mon Boss" campaign is a nationwide effort, with Orange Burkina's parent companies in other countries also participating. This initiative underscores Orange's commitment to customer-centricity and its desire to enhance customer experiences across its operations. By engaging directly with customers, Orange aims to better understand their needs and tailor its services accordingly.
During the campaign, Orange will undertake concrete actions in various regions, including radio activities and in-store promotions. The company plans to make a meaningful impact by listening to customers and addressing their concerns. This proactive approach is expected to foster stronger relationships between Orange and its customers.
The campaign's success will be measured by the feedback and insights gathered from customers, which will inform Orange's future strategies and service enhancements. By prioritizing customer feedback, Orange Burkina Faso aims to solidify its position as a customer-centric telecommunications provider in Burkina Faso.
Key points
- Orange Burkina Faso launched the second edition of its "Mon Client, Mon Boss" campaign to enhance customer experience and gather feedback.
