Orange Burkina Faso recently introduced the latest version of its Max it application in Ouagadougou. The updated app incorporates new features designed to be more innovative and better suited to user needs. The company considered user expectations when developing the new version, which follows client suggestions. The launch event, held on October 2, 2026, was attended by cultural figures and content creators.
The new Max it platform combines multiple services into one space, allowing users to purchase packages, transfer money, pay bills, and access entertainment content and events. The goal is to provide a simpler and more fluid experience for users. Christophe Baziémo, Director General of Orange Money Burkina Faso, emphasized that the updated app reflects the company's commitment to meeting client expectations.
The application has been rethought based on user feedback, with a focus on enhancing the overall user experience. Max it now includes an instant messaging service, enabling users to exchange messages while performing certain financial operations, such as requesting money. This feature aims to facilitate communication and financial transactions within the app.
The updated Max it app also caters to users who travel to countries where Orange is present. With a single application, users can now access local features in multiple countries. This functionality is currently available in Burkina Faso and Cameroon and is expected to expand to other countries. Additionally, Max it is no longer exclusive to Orange clients.
Users from other operators can now download the app, create an Orange Money account, and access various services offered. This development aims to promote financial inclusion and digital accessibility. The app targets individuals, students, entrepreneurs, and merchants, striving to contribute to their daily activities.
Christophe Baziémo highlighted the importance of monitoring user feedback and expectations to continue improving Max it. The company plans to integrate new services into the platform, enhancing its role in daily digital and financial activities. The updated app is expected to evolve in line with user habits and expectations.
The launch event provided an opportunity for attendees to discover the new features of the Max it application. With its enhanced services and user-friendly interface, Orange Burkina Faso aims to strengthen its presence in the digital and financial sectors. The company remains committed to delivering high-quality services that meet the evolving needs of its users.
Key points
- The updated Max it app offers a range of services, including package purchases, money transfers, and bill payments.
- The app is now available to users from other operators, promoting financial inclusion and digital accessibility.
- The platform will continue to evolve with new services and features, driven by user feedback and expectations.
