Tunisia's Easy Export program, launched to support small and medium-sized enterprises (SMEs), startups, and artisans, has seen a limited uptake since its inception in October 2025. The program offers a 50% discount on postal transport costs for exports, with the remaining 50% covered by the Tunisian Center for Export Promotion (CEPEX) and the Fund for the Promotion of Exports (FOPRODEX). Despite this attractive incentive, only 65 businesses have joined the program.
The Easy Export program is designed to support businesses in various sectors, including handicrafts, food products, and agricultural products. The program has set a maximum weight limit of 30 kg per package and has established single windows in 11 regions, bringing together services from the postal and customs authorities. This aims to reduce logistics costs and simplify export procedures for small businesses.
The low uptake of the program raises questions about its effectiveness and the reasons behind the limited interest from Tunisian businesses. According to Yosri Bachouch, head of e-commerce at La Poste Tunisienne and project manager for Easy Export, the program targets SMEs, startups, and artisans with a professional card. However, the lack of data on the volume and value of exported goods, the amount of subsidies used, and the destinations served makes it difficult to assess the program's impact.
The program's success will depend on its ability to generate exports and facilitate trade for small businesses. To evaluate its effectiveness, it is essential to track key indicators such as the number of exports generated, the value of goods exported, and the proportion of public funds used. This will enable policymakers to determine whether the 50% subsidy is sufficient to drive growth in exports.
The Easy Export program is part of a broader effort to promote Tunisian exports and support small businesses. The program's limited uptake highlights the need for further analysis and evaluation to identify the reasons behind the low interest and to make necessary adjustments. This may involve revising the program's design, improving awareness and outreach, or addressing specific challenges faced by small businesses.
The CEPEX and FOPRODEX have a crucial role to play in promoting the program and supporting small businesses. By providing financial support and logistical assistance, these organizations can help increase the program's uptake and impact. Moreover, the government may need to consider additional measures to encourage small businesses to participate in the program and to export their goods.
As the program moves forward, it is essential to monitor its progress and make data-driven decisions to improve its effectiveness. With the right adjustments and support, the Easy Export program has the potential to drive growth in Tunisian exports and support the development of small businesses.
Key points
- Only 65 Tunisian businesses have joined the Easy Export program since its launch in October 2025.
- The program offers a 50% discount on postal transport costs for exports, with the remaining 50% covered by CEPEX and FOPRODEX.
- The program targets SMEs, startups, and artisans with a professional card, and has established single windows in 11 regions.
