OmniBSIC Bank has been named Marketing-Oriented Bank of the Year at the 37th Chartered Institute of Marketing, Ghana (CIMG) National Marketing Performance Awards. The bank also received honours for Best Bank in Service Quality, Best Performance in Net Promoter Score (Consumer Banking), and emerged as Second Runner-Up in Customer Satisfaction. These awards were presented at a ceremony held at the Labadi Beach Hotel in Accra, recognizing marketing achievements for the 2025 assessment year.
The awards reflect OmniBSIC Bank's strategy of prioritizing customers and using service excellence to build lasting relationships. Group Head of Corporate Banking, Anne Marie Appiah, spoke on behalf of the bank, highlighting that the four distinctions reinforce the bank's focus on combining effective marketing with measurable customer experience outcomes and sustained service delivery.
Anne Marie Appiah emphasized that the recognition affirms the bank's commitment to putting customers first and ensuring that its promise of being 'Not Just Another Bank' is reflected in the quality of service delivered daily. The bank is particularly encouraged by the recognition for Service Quality and Net Promoter Score, which reflect the importance of earning customers' trust and meeting their expectations.
Appiah further noted that management would continue to enhance service delivery, deepen customer engagement, and ensure that the bank's marketing strategy remains closely aligned with customers' needs. This approach has contributed to the bank's ranking of 29th on the Ghana Club 100 list by the Ghana Investment Promotion Centre (GIPC).
As a proud member of the Ghana Deposit Protection Scheme, OmniBSIC Bank has demonstrated its commitment to protecting customers' deposits and maintaining a strong financial standing. The bank's achievements in the CIMG awards showcase its dedication to delivering exceptional service and building strong relationships with its customers.
The 37th CIMG National Marketing Performance Awards ceremony recognized outstanding marketing achievements in Ghana, and OmniBSIC Bank's four awards demonstrate its leadership in the banking sector. The bank's success in these awards is a testament to its hard work and commitment to excellence in service delivery and marketing.
With its focus on customer-centricity and service excellence, OmniBSIC Bank is well-positioned to continue delivering exceptional service to its customers and achieving success in the banking sector. The bank's achievements in the CIMG awards serve as a motivation to continue enhancing its services and meeting the evolving needs of its customers.
Key points
- OmniBSIC Bank was recognized as Marketing-Oriented Bank of the Year at the 37th CIMG National Marketing Performance Awards.
- The bank also won awards for Best Bank in Service Quality, Best Performance in Net Promoter Score (Consumer Banking), and emerged as Second Runner-Up in Customer Satisfaction.
- The awards reflect the bank's commitment to prioritizing customers and delivering exceptional service.
Reporting sources
- OmniBSIC Bank Bags 4 CIMG Awards · Daily Guide