The Nigeria Revenue Service (NRS) has introduced a new corporate tagline, "Inspiring Trust, Sustaining Growth," to strengthen its relationship with taxpayers and support the country's revenue mobilisation drive. This was announced by NRS Executive Chairman Zacch Adedeji and members of the Service's management team on September 24, 2026. The tagline is the result of weeks of deliberation aimed at developing words that accurately reflect the service's commitment to quality service delivery under Adedeji's leadership.
According to the NRS, the new identity is built around the connection between public trust, effective revenue collection, and sustainable economic growth. The Service stated that the tagline "speaks to a simple but powerful idea: trust between the Service and the public is the foundation of effective revenue collection and that revenue in turn, drives Nigeria's sustained growth." This development signals a shift towards positioning revenue administration as an important component of Nigeria's broader economic growth strategy.
The unveiling of the new tagline comes as the Federal Government intensifies efforts to improve domestic revenue mobilisation and reduce dependence on volatile oil revenues. The NRS has assumed a central role in implementing Nigeria's tax reform programme, aiming to expand the tax base, improve compliance, simplify tax administration, and strengthen revenue collection efficiency. The emphasis on trust is significant as tax authorities seek to encourage voluntary compliance among individuals and businesses.
For taxpayers, improved service delivery, transparency, and predictable administration are critical to building confidence in the tax system. Stronger compliance could provide additional resources for financing infrastructure and public services. The NRS said the new tagline would guide its interactions with every taxpayer, reinforcing its commitment to service and accountability. This move is expected to foster a more constructive relationship between the Service and taxpayers.
Under the new identity, the NRS is expected to place greater emphasis on building relationships with taxpayers while sustaining revenue collection needed to support government expenditure and economic development. The Service described the tagline as both a promise to taxpayers and a guiding principle for its operations. This development aims to encourage a culture of trust and cooperation between the NRS and taxpayers.
The introduction of the new tagline is part of the NRS's efforts to enhance its service delivery and promote a positive image. The Service has been working to improve its operations and build trust with taxpayers. By focusing on trust and cooperation, the NRS aims to increase voluntary compliance and drive revenue growth. This, in turn, will support the country's economic development and growth.
The Nigeria Revenue Service's new tagline reflects its commitment to quality service delivery and its role in driving Nigeria's economic growth. The Service's efforts to build trust with taxpayers and promote a culture of cooperation are expected to yield positive results. With a strong focus on service delivery and accountability, the NRS is poised to make a significant impact on Nigeria's revenue mobilisation drive.
Key points
- The Nigeria Revenue Service has launched a new tagline, "Inspiring Trust, Sustaining Growth," to foster trust with taxpayers and drive revenue mobilisation.
