Ghanaian actress and media personality Nikki Samonas has advised filmmakers in the country to find ways to work with artificial intelligence (AI) rather than viewing it as a threat. In an interview at the premiere of "No Man of God" on November 13, 2026, Samonas drew parallels between the current AI disruption and the industry's earlier shift from physical CDs to digital platforms. She recalled that this transition sparked concerns about the industry's survival.
According to Samonas, the move from CDs to digital platforms led to rumors that Ghana's film business was finished. However, she explained that the industry was simply adjusting to the new technology. Samonas emphasized that the industry did not collapse during that period but was rather figuring out how to make the transition. She believes that a similar situation is unfolding with AI and that the solution is to adapt.
Samonas pointed out that AI is already being used in the film industry, particularly in creating visual effects such as explosions and other complex scenes. She noted that while the technology has been used behind the scenes for years, it is now becoming more accessible to the public. Samonas argued that the industry's task is to integrate traditional filmmaking with AI capabilities rather than resist them.
The actress revealed that she is personally involved in a project that utilizes AI-generated content, featuring veteran actor Adjetey Anang. She expressed her optimism about the potential of AI in the film industry, citing its ability to bring fresh competition and new ways of making content. Samonas encouraged filmmakers to view AI as an opportunity rather than a threat.
Samonas' comments come as the film industry continues to evolve in response to technological advancements. Her advice to filmmakers is to find ways to work with AI, just as they did during the transition from CDs to digital platforms. By embracing AI, Samonas believes that Ghana's film industry can continue to thrive.
The use of AI in filmmaking is a growing trend, with many industry professionals exploring its potential. Samonas' involvement in an AI-generated film project is an example of this trend. As AI technology continues to develop, it is likely to have a significant impact on the film industry, and Samonas' advice to adapt to these changes is timely.
In conclusion, Nikki Samonas' call to action for Ghana's film industry to embrace AI technology is clear. By drawing on the industry's past experiences and exploring the potential of AI, filmmakers can find new ways to create content and reach audiences. As the industry continues to evolve, it will be interesting to see how AI shapes the future of filmmaking in Ghana.
Key points
- Nikki Samonas advises Ghanaian filmmakers to adapt to AI technology.
