Nigerian Afrobeats artiste, Osasike Uwuigbe, popularly known as Hammerboi, has stated that his decision to sing mainly in his native Benin language was influenced by his love for Benin culture and his desire to preserve and promote the language. According to Hammerboi, his love for the culture and language inspired him to create music that would showcase Benin heritage. He noted that his music has helped introduce his culture to international audiences.
Hammerboi, who previously worked as a music producer, initially had little interest in becoming commercially successful with his indigenous-language music. He used to produce music for different artistes, but one day, he decided to create something unique for Benin people. His interest in writing songs in his native language dates back to his childhood when he wrote and produced songs for his church choir.
The artiste explained that his music has shown him that language is not necessarily a barrier to connecting with listeners. People can appreciate music through its emotions, melody, and energy, even when they do not understand the lyrics. Hammerboi added that music is a universal language, and uniqueness and authenticity connect with people more than anything else.
Hammerboi's audience has expanded beyond Edo State, with listeners from other parts of Nigeria and different countries showing interest in his music. He noted that he has more listeners outside his region, with cities outside his area appearing in his top five audiences. This global reach has made him realize that his music can transcend language barriers.
Some of Hammerboi's foreign listeners have become curious about Edo culture after discovering his music. Many have told him that they can feel the emotions and passion in his music, even though they do not understand every word. Some have even requested translations of his songs and videos.
Beyond entertainment, Hammerboi hopes his music will encourage young people to embrace their indigenous languages rather than hide them. He wants people to understand that their languages are treasures and deserve to be celebrated, not hidden. He is encouraging young people to take pride in their roots and heritage.
Although Edo remains central to his music, Hammerboi is open to experimenting with other languages when required by his creativity. His recent album features a combination of English and other languages, but his native language will always remain at the heart of his music.
Key points
- Hammerboi's music has introduced Benin culture to international audiences.
- His music has shown that language is not a barrier to connecting with listeners.
- Hammerboi hopes his music will encourage young people to embrace their indigenous languages.
