Nigerian Breweries Plc has initiated a nationwide campaign, 'Together, Every Moment,' to mark its 80th anniversary. The company is inviting Nigerians to share photographs and videos that capture moments showing how Nigerian Breweries has been part of their lives, businesses, and communities over the last eight decades. This campaign aims to create a living archive of moments, people, businesses, livelihoods, and experiences that have intersected with Nigerian Breweries over 80 years.
Since its incorporation in 1946, Nigerian Breweries has grown alongside Nigeria, becoming part of homes, businesses, communities, celebrations, cultural experiences, and everyday moments across generations. The company's journey has been shaped by farmers, distributors, retailers, suppliers, entrepreneurs, transporters, employees, and host communities whose livelihoods have grown alongside the company over the decades.
Thibaut Boidin, Managing Director/CEO of Nigerian Breweries Plc, emphasized that the 80th anniversary is an opportunity to celebrate Nigerians who have shaped the company's story. He said that for 80 years, Nigerians have welcomed Nigerian Breweries' brands into their celebrations, friendships, traditions, businesses, and everyday lives. Boidin stated that the company wants to see photographs, videos, and memories that tell the story from the perspective of Nigerians.
As part of the campaign, 80 memories will be selected, with each winner receiving 1 million naira, alongside other prizes. Selected stories will be featured across the NB@80 campaign, including films, editorial features, social media, outdoor displays, anniversary experiences, and the company's commemorative archive. This will provide a national stage for Nigerians to share their moments and experiences with Nigerian Breweries.
The National Story Collection is a key aspect of the anniversary celebration, allowing Nigerians to share their connections with the company. The submissions will create a living archive of moments, people, businesses, livelihoods, and experiences that have intersected with Nigerian Breweries over 80 years. This archive will serve as a testament to the company's impact on Nigerian lives and communities.
Beyond the National Story Collection, Nigerian Breweries Plc will anchor a wider anniversary program spanning consumer participation, films, media storytelling, cultural experiences, and commemorative events. This program will celebrate the people and shared moments that have shaped Nigerian Breweries' 80-year journey. The company is committed to making the anniversary celebration a memorable one for Nigerians.
The 80th anniversary celebration of Nigerian Breweries Plc is a significant milestone, marking eight decades of growth and impact in Nigeria. The company's commitment to celebrating Nigerians who have shaped its story is a testament to its appreciation for the people who have contributed to its success. With the nationwide campaign, Nigerian Breweries is set to make 80 Nigerians millionaires and create a lasting legacy.
Key points
- Nigerian Breweries Plc is making 80 Nigerians millionaires through its 80th anniversary campaign.
- The company's nationwide campaign, 'Together, Every Moment,' invites Nigerians to share photographs and videos capturing moments with Nigerian Breweries.
- The 80th anniversary celebration includes a wider program spanning consumer participation, films, media storytelling, cultural experiences, and commemorative events.
