The new Lexus NX SUV has made its European debut at the Nitto ATP Finals in Turin, Italy. The tournament, which takes place from 15 to 22 November, marks the first public appearance of the updated model in Europe. The NX has been comprehensively updated with new features and technologies. This event is a significant milestone for Lexus, showcasing their commitment to innovation and excellence.
The updated NX boasts new hybrid and plug-in hybrid powertrains, revised exterior styling, and an all-new interior. While technical figures and specifications have not been disclosed, the changes aim to enhance the SUV's performance, comfort, and overall driving experience. The new NX is expected to build on the success of its predecessor, which has been a strong performer for Lexus in Europe.
In Europe, the NX is currently Lexus's second-best-selling model, behind the LBX compact crossover. In 2025 and the first three quarters of this year, the NX accounted for almost one-third of Lexus's sales in Europe, making it a crucial model for the brand. The updated NX is expected to continue this success, with its new features and technologies likely to appeal to a wide range of customers.
This year marks the fourth consecutive year that Lexus has served as a Platinum Partner and Official Automotive Partner of the Nitto ATP Finals. The brand has also held equivalent partner status with the ATP Tour since 2023 and sponsors several high-profile ATP competitions and tournaments. The partnership reflects the shared values of Lexus and the ATP, including a commitment to mastery, precision, and continuous improvement.
According to Lexus, the brand and the sport of tennis share a common philosophy, with both emphasizing the importance of attention to detail and striving for excellence. The partnership allows Lexus to showcase its vehicles to a global audience, while also supporting the development of tennis and its athletes.
The updated NX is due to arrive in UK showrooms in spring 2027, with pricing and specification details to be announced at a later time. The launch will mark the beginning of a new chapter for the NX, as it competes in a highly competitive segment of the SUV market. With its new features and technologies, the NX is poised to remain a strong contender in its class.
The European debut of the new Lexus NX at the Nitto ATP Finals in Turin highlights the brand's commitment to innovation and excellence. As the SUV market continues to evolve, Lexus is positioning itself for success with the updated NX. With its new hybrid and plug-in hybrid powertrains, revised styling, and all-new interior, the NX is set to make a lasting impression on European customers.
Key points
- The new Lexus NX SUV makes its European debut at the Nitto ATP Finals in Turin, ahead of its UK and European launch in spring 2027.
- The updated NX features new hybrid and plug-in hybrid powertrains, revised exterior styling, and an all-new interior.
- The NX is a significant model for Lexus in Europe, accounting for almost one-third of the brand's sales in the region.
