The Kenyan government has launched a new live broadcasting project, KenyaLIVE, which aims to showcase the country's wildlife from 10 national parks to a global audience. The initiative, launched by Tourism and Wildlife Cabinet Secretary Rebecca Miano on September 22, 2026, will distribute wildlife content across 16 international digital platforms, including YouTube. The project is a partnership between the government and WildEarth KE Productions.
The KenyaLIVE project will allow viewers to see wildlife and different protected areas remotely, without physically traveling to Kenya. The broadcasts will move between 10 parks, giving international audiences a chance to experience Kenya's conservation areas in real-time. The project targets more than 500,000 viewers daily and aims to promote Kenya's conservation and tourism offering to a wider international audience.
The launch of KenyaLIVE coincided with World Rhino Day, which is observed annually to promote awareness of rhino conservation and the threats faced by the species. Miano highlighted Kenya's work in protecting the black rhino, saying conservation efforts had progressed from attempts to save the species from extinction to the establishment of large sanctuaries for wildlife.
Beyond showcasing wildlife, KenyaLIVE is expected to open another avenue for virtual tourism by allowing audiences to access wildlife experiences remotely and in real-time. The initiative will use the 10-park rotation to expose international audiences to different protected areas, giving the country a wider digital presence in the global tourism space.
The government also intends to generate income from the digital broadcasts, with the monetization of virtual wildlife experiences included in the Kenya Wildlife Service (KWS) Strategic Plan. Miano said the approach would help expand the wildlife economy by using technology alongside traditional tourism based on physical visits to parks and reserves.
The KenyaLIVE project is part of the government's efforts to promote conservation and tourism in the country. The project is expected to create new opportunities to generate value from digital wildlife experiences and help promote Kenya's conservation and tourism offering to a wider international audience.
The government expects the initiative to help build a resilient, tech-driven wildlife economy. With the launch of KenyaLIVE, Kenya is opening a new digital window into its national parks and wildlife, providing a fresh impetus for conservation and tourism efforts in the country.
Key points
- The KenyaLIVE project aims to showcase wildlife from 10 national parks to a global audience, promoting conservation and virtual tourism.
- The project targets more than 500,000 viewers daily and aims to promote Kenya's conservation and tourism offering to a wider international audience.
- The government intends to generate income from the digital broadcasts, with the monetization of virtual wildlife experiences included in the KWS Strategic Plan.
