A recent survey conducted by the International Air Transport Association (IATA) has revealed that 49% of air passengers globally have utilized artificial intelligence (AI) to plan their travels. This growing trend highlights the increasing reliance on technology in the travel sector. The survey, part of IATA's 2026 Global Survey, gathered insights from travelers worldwide, showcasing the evolving landscape of air travel planning.
The use of AI in travel planning varies, with 21% of passengers using it to search for flights, 19% to compare fares, and 17% to discover new destinations. This indicates that travelers are leveraging AI for a range of purposes, from practical tasks like flight searches to more exploratory activities like finding new travel spots. The integration of AI into travel planning is transforming how passengers approach their trips.
Biometric technology is also gaining traction among travelers. In 2026, 58% of respondents reported using biometrics at least once in the past 12 months, up from 50% in 2025. This increase suggests that passengers are becoming more comfortable with the use of biometric data in their travel experiences. The adoption of biometric technology is expected to continue growing as the industry explores more efficient and secure ways to manage travel documentation.
The desire for digital travel documents is strong, with 84% of passengers expressing interest in using a digital passport for online check-in. This preference underscores the demand for streamlined and efficient travel processes. However, concerns about data protection remain significant, with 59% of passengers worried about potential data leaks and 49% concerned about the sharing of their information with other organizations.
Travelers also face challenges related to entry formalities, with 43% having previously avoided visiting a destination due to stringent migration requirements. To address these issues, 86% of passengers are willing to submit their migration data online before departure, and 60% prefer to apply for visas online. These findings highlight the need for more efficient and user-friendly processes for managing travel documentation.
The Moroccan travel sector is part of this global trend, with the country exploring ways to harness the potential of AI and digital technologies. The use of AI and biometrics in travel planning is expected to continue growing, driven by passenger demand for more efficient and personalized experiences. As the industry evolves, it will be crucial to balance the benefits of technology with concerns about data protection and security.
The findings of the IATA 2026 Global Survey provide valuable insights into the evolving needs and preferences of air travelers. As the travel sector continues to adapt to these changes, it is likely that AI, biometrics, and digital documentation will play increasingly important roles in shaping the future of air travel. The industry's ability to innovate and respond to passenger needs will be critical in driving growth and improving the overall travel experience.
Key points
- 49% of air passengers globally have used AI for travel planning.
- 58% of travelers used biometric technology in 2026, up from 50% in 2025.
- 84% of passengers want to use digital passports for online check-in.
