MultiChoice Uganda is taking a significant step in supporting the country's growing creator economy by bringing popular digital storytellers to television. The company is launching two of Uganda's most influential podcast brands, The Short & Byg Show and Tie the Knot, on its local content offering on DStv and GOtv. This move aims to create new pathways for digital creators to reach broader audiences while giving viewers access to the conversations and personalities shaping culture online.
The initiative is part of MultiChoice Uganda's effort to evolve alongside audience preferences while supporting the next generation of Ugandan content creators. According to Colin Asiimwe, Head of Marketing at MultiChoice Uganda, the company recognizes the creativity, talent, and influence emerging from Uganda's digital content ecosystem and wants to provide opportunities for it to thrive at scale. The move is expected to create greater visibility for local creators while offering audiences a richer and more diverse entertainment experience.
Among the first creators to join the initiative are media personalities Isaac Katende, popularly known as Kasuku, and Shamim Mayanja, known as Zubedah, whose Short & Byg Show has become one of Uganda's most followed entertainment podcasts. The show is known for its bold opinions, humor, and lively discussions, and has built a loyal audience by unpacking celebrity culture, social trends, and everyday issues through a distinctly Ugandan lens.
Another popular podcast joining the platform is Tie the Knot, created and hosted by Collins Bareija, also known as The Romantic Mukiga. The relationship-focused podcast has cultivated a strong following by creating space for honest conversations about love, marriage, and modern relationships, with couples sharing personal journeys that inspire, entertain, and educate audiences.
The Short & Byg Show will premiere on Pearl Magic Prime (DStv Channel 148 and GOtv Channel 303) on Friday, 13 November 2026 at 9:30 PM, while Tie the Knot will show on Saturdays at 9:30 PM. All the shows are available on DStv's starter package at UGX 25,000. This move is expected to provide audiences with a wider range of entertainment options and create new opportunities for digital creators to reach a broader audience.
MultiChoice Uganda's decision to bring popular podcasts to television is a significant development in the country's media landscape. The company is committed to discovering, nurturing, and amplifying homegrown voices, ensuring that audiences can connect with the stories, perspectives, and personalities shaping Uganda today. By investing in local storytelling, MultiChoice Uganda aims to showcase content that reflects contemporary Ugandan experiences.
The initiative is also expected to contribute to the growth of Uganda's creator economy, which has been driven by the rise of digital platforms and social media. By providing opportunities for digital creators to reach a broader audience, MultiChoice Uganda is helping to promote Ugandan culture and creativity, both locally and internationally.
Key points
- MultiChoice Uganda is launching two popular podcasts, The Short & Byg Show and Tie the Knot, on DStv and GOtv to create new pathways for digital creators to reach broader audiences.
