MTN Uganda, a subsidiary of the multinational telecommunications company MTN Group, has announced a job opening for a Senior Analyst – Customer Value Management. The successful candidate will be responsible for performing analysis and managing the realization of base management objectives. MTN Group operates in Africa and the Middle East, with over 280 million subscribers, making it the largest in Africa. The Senior Analyst will play a crucial role in driving customer retention and growth.
The Senior Analyst will be responsible for developing and implementing the long-term strategy for Customer Management. This includes designing and implementing proactive and reactive retention plans, coordinating campaigns, and analyzing trends to identify risk areas. The goal is to increase customer retention and loyalty. The Senior Analyst will also provide input into the overall Customer Value Management (CVM) business strategy and budget.
Key duties and responsibilities of the Senior Analyst include developing a CVM roadmap with detailed plans to grow incremental revenue and increase adoption of GSM and mobile money products. The Senior Analyst will also design, implement, and manage the MTN Customer Development & Retention strategy, policies, and objectives. This includes driving proactive marketing initiatives aimed at saving at-risk customers and bringing back churned customers.
The Senior Analyst will analyze commercial impact of BTL programs on product penetration, ARPU, and volume/value churn. They will also conduct operational analysis of the base to identify opportunities to apply products and tariffs to maximize value. The Senior Analyst will forecast, plan, develop, and review the budget for the unit that provides MTN with a return on investment.
The Senior Analyst will lead the planning of proactive and reactive customer lifecycle management and active base management actions and offers. They will review organizational Active Base Management and Customer Lifecycle Management activities and assist in recommending corrective actions as required. The Senior Analyst will ensure alignment of offers with customer value and segment characteristics and requirements.
The Senior Analyst will report on results, including compilation of periodical base management activities, impact assessment, and feedback reports. They will manage the development of campaign management tools and models to predict customer behavior. The Senior Analyst will lead the implementation of proactive and reactive customer lifecycle management and active base management actions and offers.
The successful candidate will have a strong background in analysis, customer management, and strategy development. They will have excellent communication and leadership skills, with the ability to work collaboratively with cross-functional teams. The application deadline for the Senior Analyst – Customer Value Management position at MTN Uganda is October 12.
Key points
- MTN Uganda is seeking a Senior Analyst to develop and implement customer retention and growth strategies.
- The Senior Analyst will play a crucial role in driving customer retention and growth through analysis, strategy development, and campaign implementation.
- The successful candidate will have a strong background in analysis, customer management, and strategy development.
