The launch of MTN One TV in Ghana has been hailed as a significant step towards promoting the country's rich storytelling abilities and empowering local creatives. The Deputy Minister of Tourism, Culture and Creative Arts, Yussif Issaka Jajah, who spoke at the launch, applauded the collaboration between MTN, movie stakeholders, and the ministry. He emphasized that the initiative will enable Ghanaian stories to travel further, reach wider audiences, and create greater value for creators and communities.
According to Issaka Jajah, empowering Ghana's creative industry through collaboration and digital innovation is timely and aligns with the ministry's advocacy. Under the revised cultural policy of Ghana, the focus is on making culture not just beautiful but bankable. He stressed that the ministry cannot achieve this without collaboration and digital innovation, which MTN One TV embodies. The platform provides a home for Ghanaian content and a global stage for local creators.
The Deputy Minister also highlighted the government's commitment to working with industry stakeholders to build an environment where Ghanaian creativity can thrive. He revealed that the ministry is strengthening conversations on intellectual property, local content quotas, and training to ensure that Ghanaian films and content meet world-class standards. This move aims to support the growth of the creative industry and provide opportunities for Ghanaian filmmakers and creators.
Chief Digital Officer of MTN Ghana, Ibrahim Misto, described MTN One TV as an entertainment proposition that brings together local storytelling, live channels, international programming, and flexible viewing options. He emphasized that the platform creates an opportunity to connect creators, content owners, broadcasters, advertisers, and audiences within a stronger digital entertainment ecosystem. By partnering with producers and content owners, MTN aims to expand the reach of Ghanaian film and television.
Ibrahim Misto further highlighted the potential of a strong digital content ecosystem to generate new revenue and support the creative industry. He noted that giving Ghanaian content a stronger presence in the digital space is also a way of preserving the country's cultural identity and ensuring that future generations can connect with the stories that define them. This move is expected to benefit writers, directors, actors, editors, technicians, and production crews who depend on the creative industry.
The launch of MTN One TV has been seen as a bold step towards promoting Ghanaian content and providing a platform for local creators. The platform is expected to provide greater choice for customers and create new opportunities for the creative industry. With the support of the government and industry stakeholders, MTN One TV is poised to make a significant impact on Ghana's entertainment landscape.
The collaboration between MTN, movie stakeholders, and the ministry is a significant step towards promoting Ghana's creative industry. With a strong digital content ecosystem, Ghanaian stories can reach wider audiences, and local creatives can benefit from new revenue streams. The launch of MTN One TV marks a new era in Ghana's entertainment industry, one that is characterized by collaboration, digital innovation, and a commitment to promoting local creativity.
Key points
- The launch of MTN One TV aims to give Ghanaian stories a wider reach and empower local creatives.
- The platform provides a home for Ghanaian content and a global stage for local creators.
- The initiative is expected to generate new revenue and support the growth of Ghana's creative industry.
