Morocco's tourism industry has experienced significant growth, welcoming 15.7 million tourists by the end of September 2026. This represents a 5% increase compared to the same period in 2025, with an additional 717,000 tourists. According to the Ministry of Tourism, Traditional Industry, Social Economy, and Solidarity, this growth is a testament to the sector's continued upward trend.

The tourism sector's positive performance is further highlighted by the month of September, which saw 1.5 million tourists visit Morocco, an 8% increase compared to September 2025. This growth is a promising sign for the sector, which aims to reach 26 million tourists by 2030. The Ministry of Tourism attributes this success to the country's ability to maintain its dynamism beyond peak tourist seasons.

Tourism Minister Fatima Zahra Amour expressed her satisfaction with the sector's performance, stating that the goal of reaching 26 million tourists by 2030 is becoming increasingly achievable. She emphasized the importance of continuing this momentum, creating value, and generating job opportunities. The growth of the tourism sector is expected to have a positive impact on the country's economy and development.

The tourism sector's growth is also reflected in the airline industry, with Royal Air Maroc (RAM) recently signing an agreement with Boeing to upgrade its aircraft interiors. This move is part of RAM's efforts to enhance the passenger experience and improve its services. The agreement was signed on the sidelines of the 8th International Air Show in Marrakech.

The Moroccan aerospace industry has also made significant strides, with Minister of Industry and Trade Ryad Mezouar stating that the country has transitioned from a relatively minor player to a major player in the industry. Morocco is now capable of designing and manufacturing complex systems and technologies, attracting international demand and showcasing its competitiveness.

In other news, the Moroccan Customs and Indirect Tax Administration has launched an updated version of its electronic assistant, ADIL, which allows for the pre-calculation of import duties and taxes. This new version aims to facilitate import and export operations, providing economic operators with a more efficient and streamlined process.

A recent survey conducted by the Arab Barometer found that Moroccans are becoming increasingly open to women holding public and political leadership positions. The survey revealed that 47% of respondents believed that men are better suited for political leadership, a decrease of 10 percentage points compared to 2023-2024. This shift in attitudes suggests a more progressive and inclusive approach to leadership.

Key points

  • Morocco's tourism sector sees 5% growth, welcoming 15.7 million tourists by September 2026.
  • The country aims to reach 26 million tourists by 2030.
  • Morocco's aerospace industry has made significant strides, transitioning from a minor player to a major player in the industry.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.