Morocco's tourism industry has experienced significant growth, welcoming 15.7 million tourists by the end of September 2026. This represents a 5% increase compared to the same period in 2025, with over 717,000 additional arrivals. According to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy, this upward trend indicates a strong recovery and growth in the sector.
The growth momentum gained strength in September, with over 1.5 million tourists visiting the country, an 8% increase compared to September 2025. The Ministry's statement highlights that these results confirm the solidity of the Moroccan tourism sector's growth trajectory and its ability to maintain momentum beyond peak periods. This growth is a positive sign for the country's economy and tourism industry.
The Minister of Tourism, Handicrafts, and Social and Solidarity Economy, Fatim-Zahra Ammor, expressed her satisfaction with the sector's performance. She emphasized that the tourism sector's potential remains considerable, and the goal of reaching 26 million tourists by 2030 is within reach. Ammor stressed the importance of sustaining this growth, generating more value, jobs, and opportunities across the country's territories.
The tourism sector's growth is a significant contributor to Morocco's economy, and the government is working to enhance the country's appeal to tourists. The sector's recovery is crucial for the country's economic development, and the Ministry is focused on implementing strategies to maintain this growth momentum. The 2030 target is ambitious, but the current trend suggests that it may be achievable.
The growth in tourist arrivals is a positive indicator for the country's hospitality industry, which has been working to improve services and infrastructure. The sector's expansion is expected to create new job opportunities and stimulate local economies. Morocco's rich cultural heritage, diverse landscapes, and vibrant cities make it an attractive destination for tourists.
The Ministry of Tourism, Handicrafts, and Social and Solidarity Economy is working to promote Morocco as a tourist destination, highlighting its unique attractions and experiences. The sector's growth is a testament to the country's efforts to develop its tourism industry and enhance its appeal to visitors. The Ministry's strategies aim to sustain this growth and make Morocco a top tourist destination.
As the tourism sector continues to grow, Morocco is expected to strengthen its position as a leading tourist destination in Africa. The country's tourism industry is poised for further expansion, with a focus on sustainable tourism practices and community engagement. With its rich cultural heritage and natural beauty, Morocco is well-positioned to attract more tourists in the coming years.
Key points
- Morocco welcomed 15.7 million tourists by the end of September 2026, a 5% increase compared to the same period in 2025.
- The country's tourism sector is expected to reach 26 million tourists by 2030, with a focus on generating more value, jobs, and opportunities.
- The growth in tourist arrivals is a significant contributor to Morocco's economy, with the sector expected to create new job opportunities and stimulate local economies.
