The Moroccan-backed 'Aouna' campaign was launched on October 6, 2026, in the town of Ram north of Jerusalem, to support Palestinian farmers during the olive harvest season. The campaign, run by the Bayt Mal Quds Al-Sharif Agency, aims to assist 2,250 farmers in 20 areas of the Jerusalem governorate. The initiative provides essential tools and equipment to help farmers accelerate the harvesting process and improve the quality of their produce.
The 'Aouna' campaign comes at a critical time, as farmers in Jerusalem face significant challenges, including attacks by Israeli settlers and difficulties accessing their land. According to the Jerusalem Agriculture Department, over 87 farmers have been subjected to attacks in areas such as Jaba, Beit Anan, Silwan, and Abu Dis. The campaign also provides support to farmers in the form of mechanical harvesting equipment, mats, and bags to collect and transport olives.
The Bayt Mal Quds Al-Sharif Agency has been actively involved in supporting farmers in Jerusalem, with a focus on promoting resilience and self-sufficiency. The agency's efforts are guided by King Mohammed VI, who chairs the Al-Quds Committee. The campaign is a testament to Morocco's ongoing commitment to supporting the Palestinian people and promoting development in Jerusalem.
Fahia Najm, Director-General of Jerusalem's Agriculture Department, highlighted the significance of the 'Aouna' campaign, which she said has become increasingly important in light of the challenges faced by farmers in Jerusalem. Najm expressed her appreciation for the ongoing support provided by the Bayt Mal Quds Al-Sharif Agency and looked forward to its continued assistance.
The 'Aouna' campaign extends to various areas of the Jerusalem governorate, including those within and outside the separation barrier. The initiative aims to promote the resilience of Palestinian farmers and preserve the olive tree, a symbol of Palestinian identity and heritage. Tahani Al-Louzi, advisor to the Jerusalem governor, emphasized the importance of the campaign and the partnership between Morocco and Palestine.
The campaign has received widespread support from local officials and farmers, who have expressed their gratitude for the assistance provided. They highlighted the impact of the campaign on their livelihoods and their ability to maintain their connection to the land. The support provided by Morocco and the Bayt Mal Quds Al-Sharif Agency has been instrumental in promoting the resilience of Palestinian farmers.
The 'Aouna' campaign builds on previous initiatives launched by the Bayt Mal Quds Al-Sharif Agency, including the 'Sumud' project, which supported 250 farmers in January 2026, and the 'Field Schools' project, launched in November 2025. These initiatives demonstrate Morocco's ongoing commitment to supporting the development of the agricultural sector in Jerusalem and promoting the resilience of Palestinian farmers.
Key points
- Morocco launches 'Aouna' campaign to support Palestinian olive farmers in Jerusalem
- The campaign provides essential tools and equipment to 2,250 farmers in 20 areas of the Jerusalem governorate
- The initiative aims to promote the resilience of Palestinian farmers and preserve the olive tree, a symbol of Palestinian identity and heritage
