Morocco's tourism sector has experienced significant growth, with 25.9 million overnight stays recorded in classified tourist accommodation establishments (EHTC) as of July 2026. This represents an 8% increase compared to the same period in 2025, according to data from the Tourism Observatory. The growth is attributed to various destinations across the country, with some areas experiencing substantial increases in overnight stays.
The Tourism Observatory reports that the occupancy rate of EHTC in Morocco stood at 56% as of July 2026, a 1-point improvement from the same period in 2025. Several destinations have contributed to this growth, including Ouarzazate, which saw a 23% increase in overnight stays, followed by Rabat with a 16% increase, and Agadir, Casablanca, Marrakech, and Tanger, each with a 10% increase.
The number of arrivals at border posts has also seen a notable increase, reaching 12.1 million during the first seven months of 2026. This represents a 5% growth compared to the same period in 2025. The tourism sector's growth has also been reflected in the country's tourism revenues, which have reached 79 billion dirhams as of July 2026.
The 13% increase in tourism revenues is a significant indicator of the sector's growth and its contribution to the country's economy. The Tourism Observatory's data suggests that the sector is on a positive trajectory, with various destinations and establishments contributing to this growth. The Moroccan government's efforts to promote tourism and improve infrastructure are likely to have played a role in this growth.
The growth in Morocco's tourism sector is a welcome development for the country's economy, which has been diversifying its revenue streams in recent years. The sector's potential for job creation and foreign exchange earnings makes it an important area of focus for policymakers. The Tourism Observatory's data provides valuable insights into the sector's performance and will likely inform future policy decisions.
The increase in overnight stays and tourism revenues is also likely to have a positive impact on local communities, particularly in areas that have experienced significant growth. The development of tourism infrastructure and services in these areas is expected to continue, providing new opportunities for local businesses and entrepreneurs.
As Morocco continues to develop its tourism sector, the government and stakeholders will need to balance growth with sustainability and environmental concerns. The sector's long-term viability will depend on the country's ability to manage its resources effectively and ensure that tourism development is environmentally and socially responsible.
Key points
- Morocco's tourism sector records 25.9 million overnight stays as of July 2026, an 8% increase from the previous year.
- The country's tourism revenues reach 79 billion dirhams as of July 2026, a 13% increase from the same period in 2025.
- The occupancy rate of classified tourist accommodation establishments stands at 56% as of July 2026, a 1-point improvement from the same period in 2025.
