Morocco's hotel industry is continuing its upward trend, with a strong first quarter in 2026, according to a report by In Extenso Tourisme, Culture & Hôtellerie. The industry saw a record year in 2025 with nearly 20 million visitors. The latest barometer shows a simultaneous increase in occupancy rates, average prices, and revenue per available room in almost all destinations. This indicates a market that is growing not only in volume but also in value.
The growth is not limited to luxury hotels, but also includes economic and mid-range hotels, which are showing significant improvements in their performance. This suggests that the recovery is no longer limited to luxury establishments. The report highlights that the industry's growth is driven by major international events, such as the Africa Cup of Nations, which had a positive impact on the sector. The event's effect was not limited to the competition weeks, with host cities continuing to show strong revenue growth in the first quarter of 2026.
In 2025, the hotel industry saw a simultaneous increase in three key indicators. The average occupancy rate reached 61%, while the average room price increased by 7% and the revenue per available room grew by 12%. This indicates that hotels are filling more rooms and selling them at a better price. December 2025 was a particularly strong month, driven by the end-of-year celebrations and the Africa Cup of Nations, with cities such as Rabat, Agadir, Fès-Meknès, and Casablanca benefiting from the favorable circumstances.
The growth of the hotel industry is driven by a sustained demand and a gradual upgrading of the national offer, facilitated by investments in tourist accommodation in recent years. The industry seems to be entering a new phase of development, driven by the growth of international tourism, the effects of major events hosted by the Kingdom, and investments in the modernization of the offer. The report suggests that this upward trend is not just a one-time effect, but a sustained growth.
The cities that hosted the Africa Cup of Nations are continuing to show strong growth in hotel revenue, demonstrating the role of major sporting events as a catalyst for tourism activity. The report highlights that the industry's growth is not limited to major cities, but is also driven by smaller destinations. The growth of the hotel industry is a positive sign for Morocco's tourism sector, which is a significant contributor to the country's economy.
The hotel industry's growth is also driven by investments in the modernization of tourist accommodation. The report suggests that the industry's upward trend will continue, driven by the growth of international tourism and the effects of major events hosted by the Kingdom. The industry's growth is a positive sign for Morocco's economy, which is diversifying its sectors.
Overall, Morocco's hotel industry is showing significant growth, driven by a sustained demand, a gradual upgrading of the national offer, and investments in tourist accommodation. The industry's upward trend is expected to continue, driven by the growth of international tourism and the effects of major events hosted by the Kingdom.
Key points
- Morocco's hotel industry shows significant growth in 2026 with increased prices, occupancy rates, and revenue.
- The growth is not limited to luxury hotels, but also includes economic and mid-range hotels.
- Major international events, such as the Africa Cup of Nations, have a positive impact on the sector.
