The 20th edition of the International Building Exhibition (SIB) is set to take place from November 25 to 29, 2026, at the Mohammed VI Exhibition Park in El Jadida, Morocco. This biennial event brings together key players in the building, construction, urban planning, decoration, and real estate sectors. As a prominent actor in the industry, Groupe 10 Rajeb, led by Abdelhay Bencherif, will be participating in the event. With a rich history in Morocco's industrial landscape, Groupe 10 Rajeb specializes in wood transformation, interior design, and manufacturing of various products.
Groupe 10 Rajeb's history dates back to its founding, with a focus on mastering various trades, including joinery, wood transformation, and interior design. The group offers a range of products, such as interior and technical doors, kitchens, wardrobes, and dressing rooms. According to Bencherif, the group's vision is centered around quality, industrial credibility, and creating value in Morocco. The company aims to elevate the standards of its market by investing in production, structuring its trades, and developing human capital.
The SIB 2026 event is expected to bring together various stakeholders, including architects, promoters, technical partners, and institutions. Bencherif emphasized that the exhibition is more than just a commercial showcase; it provides an opportunity for dialogue on new quality, performance, and sustainability requirements. Groupe 10 Rajeb aims to demonstrate the capabilities of Moroccan industry in providing locally developed, technically demanding solutions that meet the needs of increasingly complex projects.
The construction sector in Morocco is expected to benefit from a dynamic investment environment, modernization of infrastructure, and preparation for major events. However, Bencherif noted that the market remains sensitive to financing, purchasing power, input costs, and execution deadlines. Recent data shows that the sector faces various challenges, highlighting the need for innovative solutions and strategic partnerships.
Bencherif stressed the importance of addressing the challenges facing the sector through strategic partnerships and exchange of ideas. He emphasized that competitiveness goes beyond purchase price, encompassing reliability, deadline respect, and overall cost over time. Groupe 10 Rajeb sees the SIB as a platform for discussing opportunities and building partnerships that can drive the sector forward.
The use of technology, including artificial intelligence (AI), is expected to play a significant role in shaping the future of the construction sector. Bencherif noted that AI should not be approached as a fleeting trend but rather as an instrument for industrial competitiveness. The integration of AI and other innovative technologies will be crucial in driving growth and sustainability in the sector.
As the SIB 2026 approaches, industry players are looking forward to a platform that will facilitate dialogue, innovation, and collaboration. With a focus on quality, sustainability, and competitiveness, the event is expected to drive growth and development in Morocco's construction sector. Groupe 10 Rajeb's participation, along with other key players, will be instrumental in shaping the future of the industry.
Key points
- The 20th edition of the International Building Exhibition (SIB) will take place from November 25 to 29, 2026, in El Jadida, Morocco.
- Groupe 10 Rajeb, led by Abdelhay Bencherif, will participate in the SIB 2026, showcasing its expertise in wood transformation and interior design.
- The construction sector in Morocco faces various challenges, including financing, purchasing power, input costs, and execution deadlines.
