VoxComm, a global organization for communication agencies, has announced the appointment of Hassan Rouissi and Gillian Rightford to its board of directors. This marks the first time African representatives have joined the board since its inception in 2020. The board now comprises representatives from four continents: North America, Europe, Oceania, and Africa. This development was announced by the Union of Communication Consulting Agencies (UACC).
Hassan Rouissi, president of the UACC, expressed his enthusiasm for the appointment, highlighting Morocco's strategic position at the crossroads of Europe, Africa, and the Middle East. He emphasized the importance of cooperation between different markets and his eagerness to work with other board members to promote industry standards and showcase Moroccan and African advertising globally.
Charley Stoney, president of VoxComm and CEO of the European Association of Communications Agencies (EACA), welcomed the new appointments, citing the need for diverse perspectives in the industry. Stoney noted that the challenges faced by the industry are global, and solutions must be informed by voices from various markets. Rouissi and Rightford bring unique insights from their respective markets.
The appointments reflect VoxComm's commitment to diversity and inclusivity. The organization aims to amplify the voices of communication agencies worldwide, and the addition of African representatives is a significant step towards achieving this goal. Morocco's representation on the board is expected to enhance the country's influence in the global advertising industry.
Hassan Rouissi's role in the UACC and his appointment to the VoxComm board underscore his expertise and reputation in the industry. His contributions are expected to shape the organization's strategies and initiatives, particularly in promoting African advertising and fostering collaboration between markets.
The global advertising industry continues to evolve, with emerging markets playing an increasingly important role. The appointment of African representatives to the VoxComm board acknowledges this shift and recognizes the need for diverse perspectives in addressing industry challenges. Morocco's participation in this development is a positive step for the country's advertising sector.
The VoxComm board now comprises representatives from four continents, ensuring a more comprehensive and inclusive approach to addressing industry issues. The organization is expected to leverage the diverse expertise of its board members to drive growth, innovation, and collaboration in the global advertising industry.
Key points
- Hassan Rouissi and Gillian Rightford are the first African representatives to join the VoxComm board.
- Morocco's strategic position makes it an important player in promoting cooperation between markets.
- The appointments reflect VoxComm's commitment to diversity and inclusivity in the advertising industry.
