Morocco has made significant strides in the Swiss blueberry market, exporting 655 tonnes of the fruit between July 2025 and June 2026. This represents a 75% increase from the previous campaign, with the value of these exports exceeding €7.6 million. The growth is part of a larger trend, with Moroccan blueberry shipments to Switzerland multiplying by 2.3 over the past three years.
The substantial increase in Moroccan blueberry exports to Switzerland can be attributed to the country's expanding agricultural sector. Over the past three years, the growth rate has averaged 33%, allowing Morocco to gain market share in a niche but high-value segment. The export season typically runs from November to June, peaking in spring when demand is high in Switzerland.
Morocco's blueberry exports to Switzerland are primarily concentrated during the European off-season, making it a competitive player in the market. The country's main competitors include Spain, which accounted for 44% of Swiss blueberry imports during the last campaign. Other key suppliers to Switzerland include Peru with 17.8%, the Netherlands with 7.8%, and Chile with 6.4%.
Morocco's rise to becoming one of the top 5 blueberry suppliers to Switzerland is notable, with its market share increasing to 5.5%. This growth has been driven by consistent investments in the country's agricultural infrastructure and expertise in producing high-quality blueberries. The Swiss market's demand for premium products presents an opportunity for Morocco to further expand its exports.
The growth of Morocco's blueberry sector has significant implications for the country's economy. Agriculture remains a vital component of Morocco's economy, and the success of its blueberry exports demonstrates the potential for other agricultural products to access international markets. The Moroccan government's efforts to support the agricultural sector are likely to contribute to the continued growth of exports.
The European market, particularly Switzerland, offers a lucrative opportunity for Moroccan blueberry producers due to its high demand for premium and fresh products. The country's ability to supply blueberries during the off-season provides a competitive edge. As Morocco continues to develop its agricultural capabilities, it is likely to strengthen its position in the Swiss market.
Looking ahead, Morocco's blueberry industry is expected to continue growing, driven by favorable climatic conditions and ongoing investments in agricultural infrastructure. The country's expanding presence in the Swiss market demonstrates its potential to become a major player in the global blueberry trade.
Key points
- Morocco's blueberry exports to Switzerland increased by 75% to 655 tonnes in the last campaign.
- The country's market share in Swiss blueberry imports rose to 5.5%, making it one of the top 5 suppliers.
- Morocco's blueberry exports have grown by a factor of 2.3 over the past three years.
