The Moroccan Ministry of Youth, Culture and Communication has announced the launch of "ander.ma", a digital platform dedicated to documenting, tracking and verifying the authenticity of artworks. This initiative aims to combat art counterfeiting and protect the rights of artists and their heirs. The platform was developed in collaboration with various institutions, including the National Foundation of Museums, the Ministry of Justice and the Conseil Supérieur du Pouvoir Judiciaire.
The "ander.ma" platform relies on the direct participation of visual artists to create a documentary memory of their creations. Artists can catalog their works by uploading photographs, as well as add supporting documents such as exhibition catalogs, posters and press articles. This information will be stored in a reference database that can be consulted for cross-checking during transactions, exhibitions or the issuance of certificates of authenticity.
The platform offers art galleries, auction houses and professionals an effective tool for artistic expertise during sales, exhibitions or successions. By matching a work with its photographs and references certified by the artist, "ander.ma" helps to verify the authenticity of artworks. The platform also includes an alert and prevention system to report suspected, falsified or counterfeit works, triggering a re-examination based on archives.
The "ander.ma" platform is designed as an evolving database, and its effectiveness will be reinforced as artists contribute to it. The platform is part of Morocco's efforts to modernize its cultural sector and protect artistic creation. The Ministry of Culture has reaffirmed its commitment to establishing a climate of trust, protecting creators and their rights, and ensuring transparency in the art market.
The launch of "ander.ma" follows recommendations from working sessions held in 2024 and 2025 with various stakeholders, including artists, art professionals and institutions. The platform is expected to play a key role in preventing art counterfeiting and promoting the integrity of the art market. Morocco's art sector is expected to benefit from the increased transparency and security provided by the platform.
The Ministry of Culture is working to strengthen the legal framework on copyright and combat counterfeiting. A new law is expected to be introduced to address these issues. The development of "ander.ma" is part of a broader effort to promote the cultural sector and protect Moroccan artists and their works.
The "ander.ma" platform is a significant step towards protecting the rights of artists and ensuring the authenticity of artworks in Morocco. The platform's success will depend on the participation of artists and the continued development of its database. With the support of relevant institutions, "ander.ma" is expected to become a valuable tool for the art community in Morocco and beyond.
Key points
- The "ander.ma" platform allows artists to document and track their creations, providing a reference database to verify authenticity.
- The platform includes an alert and prevention system to report suspected, falsified or counterfeit works.
- The launch of "ander.ma" is part of Morocco's efforts to modernize its cultural sector and protect artistic creation.
