The Moroccan tourism sector has secured a significant partnership with Selectair, a leading Belgian travel network. From September 30 to October 4, 2026, Selectair will hold its annual congress in Tamuda Bay, Morocco. This event is a testament to Morocco's growing appeal to Belgian tourism professionals. The partnership with the Moroccan National Tourism Office (ONMT) underscores the country's strategic importance in Selectair's development plans.
Selectair, with 88 independent agencies and 320 employees, primarily based in Flanders, represents a significant player in the Belgian market. In 2025, the network achieved a turnover of approximately €310 million, with an average of around €3.5 million per agency. The congress will bring together Selectair's travel agents, board members, and key partners, including TUI Belgium, Digitrips, and RIU Hotels. Martine Dewispelaere, Selectair's president since March 2026, will also attend the event.
The ONMT's collaboration with Selectair aims to promote Morocco as a tourist destination and create new commercial opportunities. By hosting the congress in Tamuda Bay, the ONMT seeks to showcase the region's attractions and diversify its tourism offerings. This event provides a platform for Belgian tourism professionals to gain a deeper understanding of Morocco's tourism landscape, from beach tourism to cultural experiences and luxury travel.
The choice of Tamuda Bay as the congress venue is strategic, as it highlights the region's potential and expands the perception of Morocco as a tourist destination. The ONMT aims to increase awareness of Morocco's northern regions and incorporate them into commercial travel packages offered by Belgian distribution networks. This move is crucial, as the Belgian market continues to grow, with 1.2 million tourists visiting Morocco in 2025, a 10% increase from 2024.
The partnership between ONMT and Selectair extends beyond the congress. Selectair plans to launch a digital and print campaign promoting Morocco, featuring the destination on its media channels, social media, and newsletters. TravelMedia BeLux, a leading Belgian travel media outlet, will provide coverage of the event. The ONMT's objective is to convert visibility into concrete commercial opportunities and strengthen distribution networks that play a vital role in travelers' choices.
Morocco's tourism sector is poised for continued growth, with an expected 1.4 million Belgian tourists in 2026 and a target of 2 million by 2030. Hosting Selectair's congress in Tamuda Bay is a significant step towards achieving these goals. The event combines training, destination experience, commercial activation, and media visibility, solidifying Morocco's position as a premier tourist destination for Belgian travelers.
The collaboration between ONMT and Selectair demonstrates Morocco's commitment to developing its tourism industry. By partnering with key players like Selectair, Morocco aims to enhance its visibility, diversify its offerings, and attract more Belgian tourists. With a focus on long-term growth, Morocco is well-positioned to become a leading destination for travelers from Belgium and beyond.
Key points
- Morocco partners with Selectair to host its annual congress in Tamuda Bay, promoting tourism and commercial opportunities between the two nations.
- The event aims to increase awareness of Morocco's northern regions and diversify its tourism offerings.
- Morocco targets 1.4 million Belgian tourists in 2026 and 2 million by 2030, solidifying its position as a premier tourist destination.
