The 14th joint edition of the International Mobility and Aftermarket Show (MEAM) and the Automotive Show Auto-Moto 2026 kicked off on September 22 at the Casablanca Fair and Exhibition Office (OFEC). The event is organized under the auspices of the Ministries of Industry and Commerce and of Energy Transition and Sustainable Development. It brings together key players in electric mobility and automotive after-sales services.
According to Omar El Harti, president of the Moroccan Association of Automotive Manufacturers and Importers (APIME), the Moroccan market is expected to reach nearly 18,000 new energy vehicle (NEV) sales by 2034. NEVs include 100% electric, range-extended electric, and plug-in hybrid models. The growth is anticipated to be significant, with an annual rate of two digits.
The event highlights industrial partnerships, particularly with Chinese manufacturers and suppliers, focusing on technology transfer and investment projects in Morocco. The show also features the Garage Academy, which offers training sessions for garages, body shops, and repairers. These sessions cover topics such as electronic diagnostics, high-voltage battery maintenance, and equipment adaptation for new engines.
The MEAM and Automotive Show Auto-Moto 2026 facilitate exchanges between Moroccan companies, Chinese manufacturers, and suppliers. Discussions center around technology transfer and investment projects in Morocco. The event provides a platform for professionals to engage in B2B meetings, technical demonstrations, practical workshops, and conferences on sector transformations.
The three-day event, running until September 24, allows attendees to explore various aspects of electromobility. With a focus on electric vehicles, the show covers cars, utility vehicles, two and three-wheelers, and public transportation. Exhibitors showcase their latest products and services, highlighting innovations in the sector.
Industry stakeholders expect significant growth in Morocco's electric vehicle market. The government's support and partnerships with international companies contribute to this growth. As the country pushes for sustainable transportation solutions, events like MEAM and Automotive Show Auto-Moto play a crucial role in shaping the industry's future.
The MEAM and Automotive Show Auto-Moto 2026 is a premier event for the automotive sector in Morocco. It brings together industry professionals, manufacturers, and suppliers to discuss trends, innovations, and business opportunities. With its focus on electromobility, the event is set to drive growth and development in Morocco's automotive industry.
Key points
- Morocco's electric vehicle market is expected to reach 18,000 sales by 2034.
- The event highlights industrial partnerships with Chinese manufacturers and suppliers.
- The Garage Academy offers training sessions for garages, body shops, and repairers.
