The Moroccan Confederation of Exporters (ASMEX) and the Egyptian Embassy in Morocco have identified three key areas of cooperation to increase Moroccan exports to Egypt. This move aims to address a significant trade deficit of over 10 billion dirhams in 2025. The discussions, led by ASMEX President Sonia Mezzour and Egyptian Ambassador Ahmed Nehad Abdel-Latif, focused on supporting exporters, finding new markets, and simplifying administrative procedures.
The meeting in Casablanca brought together representatives from both institutions to strengthen commercial relations and reduce the imbalance in trade between the two countries. Mezzour emphasized the importance of transforming commercial opportunities into additional exports. She highlighted the role of ASMEX in representing the interests of exporters and supporting them in conquering new markets.
The first area of cooperation focuses on Moroccan companies already operating in Egypt. ASMEX and the Egyptian Embassy aim to connect these companies with new importers, distributors, and economic partners to consolidate their positions and increase sales. This initiative seeks to enhance the presence of Moroccan businesses in the Egyptian market.
The second area targets positioning Moroccan products in segments currently supplied by third countries. Four product categories have been identified: fertilizers, canned or frozen seafood, argan-based cosmetics, and olive oil. To effectively cater to Egyptian importers, Moroccan companies need to understand their requirements in terms of volume, technical specifications, and commercial conditions.
A mission of Egyptian importers and investors to Morocco is being prepared, which may lead to targeted business meetings and the identification of new partnerships. This visit is expected to facilitate greater collaboration between Moroccan and Egyptian businesses. The ASMEX will play a crucial role in centralizing the obstacles faced by its members and providing support.
The third area of cooperation addresses the administrative challenges faced by exporters, particularly with the Egyptian General Organization for Control of Exports and Imports (GOEIC). A dedicated contact person at the Egyptian Embassy will facilitate the follow-up of files, while ASMEX will monitor the obstacles reported by its members. This streamlined approach aims to simplify the export process.
Beyond exports, discussions also centered on creating joint ventures and developing industrial partnerships. Morocco could host joint production projects, primarily for European and African markets, under the Investment Charter. ASMEX plans to identify Moroccan companies with potential in the Egyptian market and organize targeted commercial meetings to materialize the identified opportunities and contribute to rebalancing trade between the two nations.
Key points
- Morocco and Egypt have identified three key areas to boost trade and reduce the deficit: supporting exporters, finding new markets, and simplifying administrative procedures.
