The HEM Research Center and the Confederation of General Confederations of Moroccan Enterprises (CGEM) recently hosted a conference titled "Hidden Champions in Morocco: Concepts and Trajectories." The event, which took place on September 22, brought together leaders, experts, and researchers to discuss the concept of "Hidden Champions." These are companies that, despite being little-known to the general public, hold leading positions in specialized markets, both in Morocco and internationally.
The conference featured Hermann Simon, the founder of the concept of Hidden Champions and honorary president of the consulting firm Simon-Kucher & Partners. Other notable attendees included Samia Terhzaz, deputy managing director of CGEM, Driss Ksikes, director of HEM Research Center, and Mohamed Horani, president and CEO of HPS and former president of CGEM. The event provided a platform for experts to share their insights and experiences on the topic.
The conference also saw the presentation of a study on Moroccan cases of Hidden Champions by researchers Mohamed Nabil El Mabrouki and Sofia Rougay from the HEM Research Center. The study aimed to shed light on the characteristics and trajectories of these successful companies. Other speakers at the conference included Neila Tazi, CEO of A3 Communication, and Anass Moutaoukil, vice president and CEO of La Voie Express Group.
The concept of Hidden Champions was first introduced by Hermann Simon, who has extensively researched and written about these companies. According to Simon, Hidden Champions are companies that are not well-known to the general public but are leaders in their respective markets. They often operate in niche sectors and have a strong focus on innovation and exports.
The conference is part of the HEM Research Center's efforts to promote research and understanding of the Moroccan business landscape. The center, which is part of the Higher Education Institution (HEM), aims to contribute to the development of knowledge and expertise in various fields, including management and economics.
The event was well-attended by business leaders, researchers, and experts, who engaged in discussions and debates on the topic. The conference provided a valuable opportunity for networking and knowledge-sharing among the attendees. The HEM Research Center and CGEM plan to organize more events and research initiatives in the future to promote understanding of the Moroccan economy.
The study presented at the conference highlighted the importance of Hidden Champions in Morocco's economy. These companies play a significant role in driving growth, innovation, and exports. The researchers emphasized the need for further research and support for these companies to help them continue to thrive and contribute to the country's economic development.
Key points
- The conference on Hidden Champions was organized by the HEM Research Center and CGEM on September 22.
- The event featured Hermann Simon, the founder of the concept of Hidden Champions.
- The conference included a presentation on Moroccan cases of Hidden Champions by researchers from the HEM Research Center.
