In a significant development in Morocco's media landscape, Mohammed Hassan Bensalah has entered into an agreement to acquire Groupe Maroc Soir, the publisher of prominent newspapers L'Opinion and La Sahraa. This deal, which is pending regulatory approvals, marks a new chapter for the media group. Bensalah, known for his involvement in various sectors, is taking on this venture personally, not through his economic group, Holmarcom, which he has headed since 1993.
The acquisition is part of Bensalah's vision to develop the media group both nationally and internationally, with a strong emphasis on digital transformation. The plan is to enhance the group's presence in the digital realm while maintaining its editorial line and commitment to professional journalism. This move is seen as a strategic step to adapt to the evolving media landscape, where digital consumption and new content formats are becoming increasingly prevalent.
Groupe Maroc Soir has a rich history, with its activities spanning journalism, particularly through L'Opinion and La Sahraa, as well as printing. The group has been under the ownership of Othman Omair, a Saudi journalist, publisher, and businessman, who has been a major shareholder since 2004. The transition of ownership to Bensalah is expected to bring new resources and strategies to further develop the group and expand its influence.
The project's success will depend on the implementation of the announced plans, particularly in terms of digital development and maintaining editorial independence. While details such as the acquisition value, percentage of shares involved, and the timeline for completion have not been disclosed, the focus is on how this change will impact the group's future and its ability to innovate and grow its audience.
This acquisition is not Bensalah's first foray into the media sector. His economic group, Holmarcom, has previously invested in Radio Plus. However, the current deal is being led by Bensalah personally and does not involve Holmarcom directly. This distinction is crucial in understanding the structure of the acquisition and the entities involved.
The media sector in Morocco and globally is undergoing significant changes, with digital transformation being a key driver. This acquisition reflects the ongoing evolution in the media industry, where traditional outlets are seeking to adapt to new technologies and consumption habits. The commitment to maintaining editorial quality and independence will be critical in the success of this venture.
As the deal awaits regulatory approvals, the focus remains on the potential for growth and development under new ownership. The transition is expected to enhance the group's capabilities, expand its international presence, and ensure its continued relevance in a rapidly changing media environment. The coming months will be crucial in determining the outcome of this significant acquisition in Morocco's media sector.
Key points
- The acquisition of Maroc Soir by Mohammed Hassan Bensalah aims to drive digital transformation while maintaining the group's editorial independence.
